Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. in India, has launched ‘150 Years Young’, a campaign marking Jockey’s 150-year global legacy and its evolution in the Indian market. Anchored by the tagline ‘Never Stopped. Never Will.’, the campaign highlights Jockey’s focus on product innovation, category expansion and manufacturing capabilities.
Founded in 1876 as S.T. Cooper & Sons, Jockey has expanded from a hosiery maker into a global comfort-wear brand available across more than 120 countries. In India, Page Industries has been its exclusive licensee since 1994.
The brand’s portfolio in India now spans innerwear, athleisure, activewear and dedicated ranges for women, children and Gen Z consumers. Jockey is currently available across more than 100,000 retail doors in India, including over 1,500 exclusive brand outlets.
Nihal Rajan, Chief Marketing Officer, Jockey India said, “150 years is a significant milestone for Jockey, yet it is just the beginning for us. Jockey's India journey, over the last three decades has been shaped by a deep understanding of evolving consumer needs, translated into product innovation, category expansion and a strong manufacturing and retail ecosystem. The ‘150 Years’ Campaign reflects a larger shift in how everyday wear is perceived from purely functional to deeply personal, with consumers seeking comfort that enables movement and self-expression. As innerwear and outerwear continue to converge, Jockey remains at the forefront of this shift, shaping how modern India experiences comfort in its most essential form.”
Through the campaign, Page Industries is highlighting the brand’s product and manufacturing journey while positioning its legacy alongside its plans for the future of comfort-wear in India.
