Page Industries Ltd., the exclusive licensee of JOCKEY International Inc (USA), today announced the latest drop in its athleisure line JKY Groove™. Designed for the winter season, the new collection brings a curated edit of modern silhouettes in trend-right colors and silhouettes that reflects the expressive style of today’s youth.
The collection introduces updated essentials for women and men, including oversized tees, hybrid sweatshirts, wide-leg pants and utility-influenced pieces.
“JKY Groove™ has quickly become one of our strongest youth propositions, and this drop builds on that momentum,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “We’re sharpening the silhouettes, updating the palette and doubling down on functionality to meet exactly how young consumers are styling themselves across college, work, travel and social settings. It’s a clear step forward in Jockey’s evolution into a modern lifestyle brand.”
The new JKY Groove™ drop is now available at select Jockey Exclusive Outlets, leading marketplaces and on www.jockey.in, with a focused rollout across key metro cities.
