adidas has launched its ‘You Got This’ campaign ahead of the Asian Games and Asian Para-Games 2026, bringing together its Indian athletes and the messages of support behind them as they prepare to represent the country.
The campaign features adidas athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma, with their journeys brought together through messages of encouragement in local languages including Haryanvi, Hindi, Assamese and Marathi. The campaign is built around the idea that athletes carry the encouragement of a billion people as they compete on the continental stage.
View this post on Instagram
India enters the Asian Games following a fourth-place finish at the 2026 Commonwealth Games in Glasgow, where it won 39 medals, including 13 gold, 17 silver and nine bronze. The campaign comes as Indian athletes prepare for the Asian Games in Japan, beginning September 19.
Other adidas athletes representing India at the Games include Niharika Vashisht, Preeti Pal, Damneet Singh, Sarvesh Kushare, Tejaswin Shankar and Nishad Kumar, across various disciplines.
Bhawna Sikka, Senior Director – Brand, adidas India, said, “Every athlete’s journey is shaped by the people who believe in them, especially in the moments when the pressure is at its highest. As our athletes’ head to the Asian Games and Asian Para-Games, we wanted to celebrate the many voices that stand behind them and remind them of what they are capable of. With ‘You Got This’, we hope to bring that collective belief to the forefront and encourage every athlete to step into this moment with confidence.”
Through the campaign, adidas continues its ‘You Got This’ platform, which focuses on helping athletes navigate pressure and stay focused on their sport.
