What if the wait for your next delivery came with a side of horror? Flipkart Minutes is bringing a desi twist to Halloween with The Last Delivery, a three-part horror miniseries created in collaboration with McCann India, part of Omnicom Advertising India, and the Ramsay Brothers.
The campaign began with an eerie sighting: a chudail (witch from Indian folklore) riding pillion with an unsuspecting Flipkart Minutes delivery agent. As the agent continued his ride, seemingly unaware of his supernatural passenger, the teaser sparked curiosity and speculation online.
The idea draws on the legacy of the Ramsay Brothers, whose haunted havelis, chudails, grotesque creatures, gory visuals and sinister soundtracks helped shape horror for generations of Indian audiences. With Halloween gaining popularity among younger Indians, the campaign taps into a more familiar strand of home-grown horror nostalgia.
At the centre of the activation is a format built around the platform’s own delivery promise. Each episode of The Last Delivery runs for 10 minutes, matching the order-tracking window. Customers can access the series through the Play screen on the Flipkart Minutes app after placing an order, turning the wait for their delivery into a viewing experience.
Each instalment ends on a cliffhanger, giving viewers a reason to return for the next episode. The series became available to watch on Flipkart Minutes from 25 October 2026, bringing a dose of old-school Indian horror to an everyday digital habit.
