Flipkart’s Big Billion Days has partnered with SW Network for a social-first campaign promoting the Samsung Galaxy S25 at ₹57,999. Featuring actor Tamannaah Bhatia, the campaign uses consumer disbelief around the deal as its central creative idea.
Conceptualised and executed by SW Network, the campaign taps into the familiar reaction of taking a second look when an offer appears too good to be true. Rather than relying solely on the price point, the campaign uses Bhatia to build curiosity before revealing the Galaxy S25 offer.
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Raghav Bagai, Co-founder, SW Network, said, “When you have an offer as compelling as the Samsung Galaxy S25 at ₹57,999 on Flipkart Big Billion Days, disbelief is almost an expected reaction. ‘Too Good To Be True’ gave us a simple and relatable thought to build the campaign around. Tamannaah helped us turn that feeling of disbelief into a larger cultural moment.”
Jaunty, Producer and Director at Banana in a Suit (BIAS Studios), added, “The brief was to make a price-led communication feel like something people would actually want to discover and talk about. Instead of telling consumers that the offer was unbelievable, we wanted them to experience that disbelief for themselves. Tamannaah gave us the perfect vehicle to create that surprise, while the ₹57,999 offer delivered the payoff. That’s what made ‘Too Good To Be True’ work for us.”
The campaign positions Bhatia as part of the creative idea rather than as a conventional celebrity endorser. Her unexpected appearance helps create a playful narrative around the offer, with the price serving as the eventual reveal. Through the social-first execution, Flipkart and SW Network aim to turn a straightforward price-led communication into a conversation-driven campaign for Big Billion Days.
