Flipkart Minutes names Dibyendu Sen as Associate Director-Brand Partnerships & Monetisation, after his return to Flipkart.
In his new role, Sen will be responsible for driving brand partnerships and monetization for Flipkart’s quick commerce business.
With over 14 years of experience, Sen joins from Criteo, where he has served as Senior Manager- Sales, Enterprise, where he worked on retail media monetisation across India, including programmatic collaboration ads across quick commerce platforms such as Blinkit, Swiggy Instamart and Zepto.
Prior to that, Sen was associated with Flipkart, where he served as the Senior Manager II- Brand Partnership & Monetization, with PAN-India ownership of Grocery Ads monetisation.
Before returning to Flipkart, Sen worked at Paytm Ads, leading the FMCG, D2C and F&B vertical. He was also associated with Star TV Network for almost six years, handling ad sales and monetisation across television and OTT platforms.
