Bata India has elevated Sidhika Batheja to the Marketing Manager-GTM, from Brand Manager. Her responsibilities will now expand after nearly two years with the footwear major.
Batheja joined Bata India in 2024 and has worked across brand-building initiatives for Bata and Nine West, covering ATL, BTL and digital marketing. She also served as the Brand and Corporate PR Manager between January and September 2026.
Prior to joining Bata India, Batheja was an Account Manager at ArtE Mediatech, where she handled clients including Flipkart, TCL, Raymond, Fever FM and Universal Music. She previously spent over two years with Brandmovers India, working across account management and social media mandates for brands such as Fastrack, United Colors of Benetton, BIBA, Elle18 and aLL-The Plus Size Store.
