H&M Beauty names actor Sharvari Wagh as the first Brand Ambassador of H&M Beauty India. The beauty brand also launched a new makeup assortment featuring her.
As H&M Beauty’s India ambassador, Sharvari will front the brand’s beauty communication in the market, bringing her perspective and personal style to the world of H&M Beauty.
The partnership marks an important step for H&M Beauty in India.
Commenting on the partnership, Helena Kuylenstierna, General manager, H&M India, said, “We’re excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India. It’s been a fantastic first year for the category, and we’re looking forward to building on that momentum. With her fresh take on beauty and personal style, Sharvari is the perfect partner as we continue to grow beauty and inspire our customers.”
Tove Virding, Head of Marketing, H&M Beauty, said. “We are incredibly excited to welcome her as the first face of H&M Beauty in India and to build this next chapter together.”
Expressing her excitement, Wagh said, “What I connect with most about H&M Beauty is the belief that beauty doesn’t have to feel complicated It can be accessible, effortless and something you make completely your own. “
The new assortment includes the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush and Plump Gloss. The range will be available online at Hm.com, Nykaa.com and Myntra.com, as well as at all H&M stores across India from October 1.
