AGENCY
Mayuresh Dubhashi
Chief Creative Officer, FCB India
“Every festive season, every parent across India, has just one question for their children - ‘When are you coming home? Sometimes, it takes the form of pictures - missing fairy lights, a missing rangoli, or a missing smile, that only you, could bring to your parent’s face. This Diwali, Vivo celebrates 10 years of taking pictures that take millions back to their loved ones during the festive season.”
CLIENT
Geetaj Channana
Head of Corporate Strategy, vivo India
“As we celebrate 10 years of Vivo in India, this Diwali campaign is a tribute to the unbreakable connections that define us. In a world pulling us in different directions, true joy lies in moments shared with those who matter most. At Vivo, our goal has always been to bridge distances and empower consumers to capture life’s meaningful moments.”
AGENCY
Gagandeep Bindra
Group Creative Director, DDB Mudra
“No parents, in the history of Indian parents, has ever looked at a sale, and said, go ahead, shop as much as you want. Instead, our delivery boxes are met with truckloads of taanas. So, to help Indians scratch that shopping itch, we’ve created Cover-up Coupons.”
CLIENT
Pratik Shetty
Head - Marketing & Media, Flipkart
“Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of BigBillion Days’ and ‘Big Billion Days Cover Up’, are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”
AGENCY
Anurag Agnihotri
CCO, Ogilvy – West
“In a market where unbranded plywood options often compromise health and safety, ‘Har Zarurat Ka Reply’ positions Greenply as the trusted choice for quality and well-being. With this campaign - Healthy & Safe Interiors Ka Reply - Greenply, we aim to reinforce Greenply as the go-to brand for healthy and safe spaces.”
CLIENT
Sanidhya Mittal
Joint Managing Director, Greenply Industries Limited
“At Greenply, we are committed to leading the way in providing solutions that truly prioritize our customers’ well-being. Our products reflect our core values of safety, performance, and sustainability. The introduction of Gullu aims to simplify product benefits and connect with our audience in a more appealing and relatable manner.”
AGENCY
Damodaran Nair
President, FCB Ulka Bangalore
“The younger audience have a playful duality – they’re not just sweet; they can be cheeky and mischievous when they want to be. That’s why Candyman Tadka Lollipop is the perfect match, bringing a bold twist to the traditional lollipop. We saw the opportunity to shake up the category and create a fun, cheeky campaign that captures this flavourful combination.”
CLIENT
Rohit Dogra
COO, Chocolates, Coffee and Confectionary
“Candyman Tadka is an exciting expansion for us as we enter the lollipop category. This product represents our commitment to innovation and pushing boundaries in the confectionery space. With its unique masala-filled core and the perfect balance of sweet and tangy flavours, Candyman Tadka offers a refreshing experience that truly stands out in the market.”
