AGENCY
Vasudha Misra
President - Creative, Lowe Lintas
“Our work on Merino, sailed through the pitch process, post-pitch debriefs, and production changes to arrive delicious and aromatic on screens. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times by now.”
CLIENT
Parveen Gupta
Chief Marketing Officer, Merino Group
“At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, ‘Be Different’, embodies our commitment to offering designs that help our customers make unique style statements with confidence through their interior spaces.”
AGENCY
Rajarshi Bhattacharyya
Founder & Director, Sacred Communications Pvt Ltd.
“The Sunfeast Marie Light Chhath Puja campaign celebrates this spirit by reviving the rich myths surrounding this cherished festival. Crafted entirely through two distinct artistic styles—Bihar’s iconic Madhubani art and lifelike illustrations—this hand-drawn campaign beautifully captures the essence of Chhath.”
CLIENT
Ali Harris Shere
COO of the Biscuits and Cakes Business, ITC Limited’s Foods Division
“Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.”
