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Kannan Ganesan Appointed as Myntra’s New Chief Financial Officer

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Metro Brands ropes in Ariff Bham as AVP - Business Head, Sports Division

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Prashant Iyer Moves On from Netflix After an 8-Year Journey

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Boost Partners with Chennai Esports Global Championship to Support Gamer Endurance

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Himalaya partners with Indian Women’s Ice Hockey Team for #StrongWomenSoftSkin campaign

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DSP Mutual Fund launches ‘No More’ to address impulsive investor behaviour

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Karishma Kakar Appointed Associate Director – Marketing at ZEE Studios

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WPP Wins Reckitt’s European Media Mandate Across 21 Markets

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Sahi’s latest campaign calls on traders to move beyond outdated technology

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Sakshi Tanwar stars in YesMadam’s new ad for Korean Body Polishing service

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Marico Appoints PHD India as Integrated Media Agency

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MiQ appoints Ribhu Mishra as Vice President – Revenue, India

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Shriram Finance joins 112 Emergency Response awareness initiative in Gujarat

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Oswaal Books’ new film urges parents to check smiles, not just marks, this exam season

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BGMI and Talented launch ‘BGMI Drops’, a parody take on surrogate advertising

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Duroflex unveils new brand identity and positioning ‘Designed to De-Stress’

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Birla Opus Calista’s new film turns stress relief into art this World Stress Awareness Day

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Plush introduces ‘Period Insurance’ scheme allowing users refunds for discomfort

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Moshi Moshi strengthens client roster with Rapido’s Ownly and Underneat mandates

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KFC Celebrates India’s win with cricketers Jemimah Rodrigues and Renuka Thakur

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Creativefuel Appoints Tanmay Sinha as AVP – Business Solutions & Operations

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Snap teams up with Perplexity in $400 million deal to bring AI-powered search to Snapchat

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Rakshit Hargave to be new CEO of Britannia Industries

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Blissclub launches ‘Bliss Police’ campaign challenging discomfort in women’s fashion

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Scapia unveils winter campaign and adds Store, Experiences and Add-On Credit Card

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Systematix Group appoints Bhaskar Hazra and Partha Sengupta for Private Wealth Business

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MP Tourism Partners with Anoushka Shankar for Campaign Film on Madhya Pradesh

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Sintex marks 50th year with Guinness World Record for nationwide water conservation pledge

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Atlys highlights the heartbreak of visa rejections in a new campaign

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The Indian Garage Co. launches #FreeStyleIt campaign featuring Surya Kumar Yadav

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Lowe Lintas Crafts Campaign for Merino Laminates’ ‘Grande’ Collection

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Publicis to lead global media strategy for Unilever’s independent ice-cream business

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American Tourister launches ‘Made in Nashik. For the World’ campaign

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Britannia Bourbon launches voice-powered, multilingual BourbonIT Challenge 2.0

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Myntra announces GlamStream Fest in Mumbai; tickets now available on BookMyShow

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Zepto and Britannia Host ‘Fake Shaadi’ Event in New Delhi to Launch Wedding Season

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Zee Sports bags exclusive TV, digital rights for UP Kabaddi League

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La Roche-Posay launches in India under L’Oréal’s Dermatological Beauty Division

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Mobavenue Strengthens Leadership with Appointment of Microsoft’s Ben John as Advisor

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Aditya Swamy Appointed Managing Director at Google Play

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FCB Ulka Wins Creative Mandate for Bajaj Almond Drops Hair Oil and Bajaj No Marks

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Asian Paints honours the Women in Blue with ‘India Wala Blue’ campaign

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Tata Consumer Products appoints Sharat Verma as President, Packaged Beverages

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alterType leads Citroën India’s ;Shift Into The New' campaign

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Generali Central unveils ‘Here Now’ as first campaign under rebranded structure

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Anytime Fitness India turns spotlight on members who rarely hit the gym

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Mudramax appoints Atrayee Chakraborty as SVP – Strategy

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Omaxe Appoints Harmanpreet Kaur as Brand Ambassador

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Swiss Beauty unveils ‘We Got You, Girl!’ campaign celebrating beauty in every role & mood

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ENO’s new campaign ‘Shaadi Ki Buffetbaazi’ toasts India’s love for wedding buffets

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'I often asked Piyush why he never took credit for ‘Ab Ki Baar Modi Sarkar’': Piyush Goyal

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'The man who brought advertising back into focus': Filmmaker R Balki

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‘He has the ability to turn a lump in the throat into a full-bodied laughter’: Amit Syngle

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What I envy most is how fast he got ideas: Prasoon Pandey remembers his brother Piyush

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The best tribute to him is to celebrate him: Bharat Puri remembers Piyush Pandey

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Kunal Dubey joins Practo as SVP - Global Head of Brand and Content

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DDB Dissolution Rumours: Omnicom Clarifies

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Piyush lived in the best place on earth—he lived in childhood: Hephzibah Pathak

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Ogilvy CCOs' Tribute to Piyush Pandey - The Captain, The Coach & The God of Simplicity

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I don’t need any God. I am Piyush-blessed: Devika Bulchandani’s tribute to Piyush Pandey

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Big Bowl’s latest campaign brings hunger to life as a mischievous villain

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Kushals Fashion & Silver Jewellery appoints Sanya Malhotra & Priyanka Mohan as brand face

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Durex Launches ‘The Other G-Spot’ Campaign to Promote Early Breast Cancer Detection

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Candyman Sourzzz reimagines Halloween with a desi spin on Indian ghost legends

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Karan Johar leads Nuuk’s campaign, spotlighting design-first home appliances

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FirstSight bags performance marketing mandate for Killer Jeans

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Motilal Oswal Financial Services Strengthens Board with four new directors

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KT Kids celebrates real motherhood in new campaign with Kareena Kapoor Khan

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Zen Diamond onboards Jennifer Lopez as brand ambassador

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Polycab unveils new TVC for Green Wires with a focus on unseen safety behind walls

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Prasanjeet Dutta Baruah joins LinkedIn as Senior Lead – Video Solutions

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LenDenClub’s new brand campaign showcases everyday joys of daily earnings

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Jabali.ai introduces Jabali Studios to democratise game creation through AI

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Škoda Auto India and BBH India unveil ‘Heartbreak’ campaign for Octavia RS launch

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Karan Johar & Rohit Saraf bring Bollywood flair to Peter England’s wedding campaign

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Creativefuel appoints Wilson Mascarenhas as VP–Client Servicing to boost leadership team

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IIFL Home Finance appoints Girish Kousgi as Managing Director and CEO

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Wrap2Earn and Uber Shuttle team up for exterior and in-vehicle advertising

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Liminal Custody names Chakravarthi Muppalla Chief Product Officer to lead innovation

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Swastik Stories launches FAST channel to bring Indian culture to every screen

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Omnicom tells IMPACT, FTC clearance not linked to creative plans amid DDB shutdown rumours

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Altamash Khan joins Pantaloons as Head of Media and Digital Marketing at ABFRL

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Fulcrum Digital Appoints Gulveen Kaur as Senior Vice President – Insurance

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Reports Suggest, DDB May Be Dissolved as Part of Omnicom–IPG Merger

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Fastrack Perfumes celebrates individuality with Siddhant Chaturvedi in new film

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Bingo! Mad Angles launches Halloween spoof urging India to ‘fear our own desi bhoots’

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Polycab India names Tata Group veteran Niyant Maru as new CFO

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PepsiCo unveils new corporate brand identity after nearly 25 years

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Amit Dhawan exits Art-E, hints at new ventures under ‘The Nuural Network’

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WPP Media Releases ‘Beyond Price Tags’ Playbook on Premiumisation

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Skipper Pipes rolls out new campaign with MS Dhoni, highlights leak-free lead-free promise

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Parle-G’s Chhath Puja Film Highlights Empathy and Goes Viral Across India’s Heartland

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Cityflo and abcoffee Launch Onboard Café Pilot for Mumbai Commuters

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ITC’s Sunfeast Fantastik! introduces Choco Meltz for all occasions

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Karthik Balagopalan steps down from PUMA India as Managing Director

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Sanya Malhotra fronts Joy TVC, blending family fun with skincare promotion

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Uber for Business appoints Rituraj Chaturmohta as Senior Country Manager

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Abundantia launches AI-driven division aiON to amplify human creativity in films

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Cashify Launches First AI-Led Campaign ‘Welcome to Refurbia’

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Flipkart Minutes VP Kabeer Biswas Resigns; Kunal Gupta to Take Over

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Arth by Emcure’s ‘So Jao’ campaign with MS Dhoni champions restful sleep & well-being

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Eveready onboards The Minimalist as its digital agency partner

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Bingo! Potato Chips Takes a Self-Reflective Turn in Its Latest Campaign

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Cetaphil unveils Gentle Exfoliating SA Range with Sara Tendulkar as brand face

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PEDIGREE India Uses AI to Compose a ‘Pawsome Playlist’

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Crompton’s AI-powered Chhath film celebrates generations of trust and devotion

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ITC Hotels Limited launches its new premium brand ‘Epiq Collection’

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Apple Maps may feature ads as part of iOS expansion strategy

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Swati Bhattacharya to Step Down as Head of Lightbox Creative Lab at GCPL

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“My Captain, May You Rest in Eternal Peace”: Reed Collins, Ogilvy APAC

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‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy

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‘His work didn’t just build brands; it shaped culture’ : Sudhanshu Vats

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‘His passing is a personal loss and an immeasurable one for the world of creativity’

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‘He was a giant, a beacon, a true partner to many’: David Ford, Ogilvy

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Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test

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He had a commanding voice and I would always remember it: Binit Kumar

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REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE

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Piyush Pandey: The Soul of Indian Advertising

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Tasva onboards Shubman Gill as brand ambassador

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Advertising legend Piyush Pandey No More

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Kalyan Jewellers’ Chhath Puja film shines light on devotion and shared rituals

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Rishabh Pant and Navjot Sidhu bring cricket charm to Goibibo’s new campaign

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Plum BodyLovin’ turns its cult Vanilla Caramello lotion into ‘India’s Most Wanted’

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Lakshya channels unstoppable energy in Sting’s new ‘Energy ka King’ campaign

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ITC Sunrise Spices Revives Chhath Folklore Through Music in ‘Urja Ka Vardaan’ 2.0

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Motilal Oswal Highlights Operational Readiness in Its Diwali Muhurat Trading Film

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Frodoh Partners with CloudTV to Strengthen Connected TV Advertising in India

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WPP faces US lawsuit for allegedly misleading investors on financial performance

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Droga5 appoints Rafael Rizuto as Chief Creative Officer for New York and the Americas

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Rajesh Sareen moves on from Zee Media Corporation as Chief Revenue Officer

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MeitY Seeks Public Feedback on Draft Rules to curb Misuse of AI-Generated Content

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KKCL’s ‘Punya Kiya Bhi, Pehna Bhi’ Links Festive Fashion with Everyday Goodness

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Tata Trusts reappoints Venu Srinivasan as Trustee for life

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Sir H.N. Reliance Foundation Hospital Marks Dhanteras with Health-Focused Campaign

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The Muthoot Group’s Diwali Film Pays Tribute to India’s Soldiers

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BookMyShow Live fuses festival and fandom in its ‘Travis Wali Diwali’ campaign

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AMD Celebrates Diwali by Blending Performance with Festive Togetherness

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SBI Mutual Fund Launches Nationwide Investor Education Campaign on Top-Up SIPs

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Palak Tiwari brings glass-skin glow to Mamaearth’s new Rice Face Wash film

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Kalyan Jewellers celebrates bonds and blessings in star-studded Diwali campaign

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AGEasy highlights meaningful festive gifting through new wellness campaign

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Garnier Men ropes in Abhishek Sharma as brand ambassador

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Havas Open to Acquiring Parts of Dentsu’s International Business: CFO François Laroze

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Rayomand J. Patell Launches New Venture Firestarter

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Bloomberg Media partners with JioTV to stream global business news across India

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Dhara Launches 'Mann Ka Khao' Campaign Under Refreshed Brand Positioning

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Tanishq’s ‘Mriganka’ campaign blends mythology, magic, and modern femininity

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Sunfeast Baked Creations’ new campaign celebrates fresh, expressive Diwali gifting

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KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update

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Swiggy Launches Interactive ‘Light a Diya’ Campaign for Diwali

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Behrouz Biryani’s Golden Spoon Returns for Dhanteras

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Nykaa and Snapchat Launch India’s First Gen Z Beauty Creator Incubator Program

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Jeevansathi’s new logo mirrors love, technology, and a new-age view of marriage

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Swa Diamonds onboards Preity G Zinta as brand ambassador

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Infectious Advertising appoints Smriti Tewari as Business Head

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Mohey and Talented Launch Colour-Focused Festive Campaign Across India

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Tanishq’s festive film captures the warmth of Diwali away from home

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NBA Unveils 24/7 Basketball Streaming Platform and Reimagined NBA TV

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Titan’s new Diwali film honours the unsung heroes behind its festive sparkle

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Frido’s Diwali campaign celebrates comfort as a necessity, not a luxury

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Fixderma Launches ‘Pimple Police’ to Educate Students on Skincare

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Zaggle Signs Indian U19 Cricketer Ayush Mhatre as Brand Ambassador

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AI owl and donkey decode DTH savings in Tata Play’s new campaign

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LOTTE India appoints Debabrata Mukherjee as MD for Havmor Ice Cream

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Hyundai Motor India appoints Tarun Garg as Managing Director & Chief Executive Officer

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WebEngage partners with Amity University to enhance student engagement and outreach

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Air India Express’ new campaign celebrates travel as a journey of self-discovery

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BGMI Partners with Tiger Shroff for New In-Game Experience

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Titan and Ogilvy's New Diwali Campaign Celebrates the Gift of Time

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PNB Housing Finance’s new Diwali campaign captures India’s diverse home ownership dreams

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South Indian Bank’s Diwali film celebrates the circle of kindness and joy

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Beardo’s New Film Featuring Bobby Deol Breaks the Mold on Manhood

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Converse Releases Limited-Edition Run Star Trainer with Swarovski Crystals

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UNIBIC Foods Appoints Ajay Bathija as CEO

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MMRC and Cityflo Introduce Feeder Buses for Mumbai Metro Line 3

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VDO.AI Study: CTV Completion Rates Hit ~91% for Consumer Electronics

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Hocco and Haldiram’s Launch Diwali Campaign ‘Cooler, Together’ Featuring Mame Khan

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TOP STORY

Best Ads of Oct 2025

From homecomings to humour and high performance, October’s standout campaigns turned moments into powerful stories. Here’s IMPACT’s top five for you

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