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‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
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HOW TO MAINTAIN DISCIPLINE IN THESE TUMULTUOUS TIMES
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Creative Zone
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BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
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WOMAN. YOU ARE NOT A SUPERWOMAN.
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Backbeat
WHY THE PAST FEW MONTHS HAVE BEEN A BLESSING IN DISGUISE
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THE EMERGENCE OF ESSENTIAL CONSUMERISM IN THE TIMES OF COVID-19
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ASKING THE QUESTION ‘WHY’ HAS NEVER BEEN MORE IMPORTANT
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Creative Zone
LATEST AD CAMPAIGNS
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Talking Point
TOI CAMPAIGN URGES READERS TO RECLAIM AUTHENTICITY OF NEWS
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Spotlight
MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
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WHAT ADVERTISERS IN INDIA CAN LEARN FROM THEIR EUROPEAN COUNTERPARTS
Publised : 4 weeks ago
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WITNESSING THE RISE OF THE INDEPENDENT (MIDDLE) CLASS IN INDIA
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RADIO HAS ONCE AGAIN PROVEN THAT IT WILL BE THERE FOR ITS AUDIENCE
Publised : 4 weeks ago
Talking Point
EFFIE INDEX 2020: THE WOMB IS MOST EFFECTIVE INDEPENDENT AGENCY IN APAC
Publised : 4 weeks ago
Talking Point
EFFIE INDEX 2020: OGILVY INDIA IS NO.2 MOST EFFECTIVE AD AGENCY IN THE WORLD
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Creative Zone
LATEST AD CAMPAIGNS
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Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
Publised : 4 weeks ago
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MY WFH STORY: WHY THE LOCKDOWN WAS AN ANSWER TO MY PRAYERS
Publised : 1 month ago
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TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
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IT’S TIME TO BOLDLY GO WHERE FEW BUSINESSES HAVE GONE BEFORE
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Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
Publised : 1 month ago
Talking Point
PIYUSH PANDEY LENDS HIS VOICE FOR FEVICOL’S ‘UNLOCK1’ CAMPAIGN
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Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
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TV & OTT: THE NEW NORMAL OF CONTENT CONSUMPTION
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WILL THE WORLD EVER BE THE SAME AGAIN?
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Backbeat
MY DIARY OF LOCKDOWN LEARNINGS
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Creative Zone
LATEST AD CAMPAIGNS
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WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
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BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
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THE ROLE OF PUBLIC RELATIONS IN A PANDEMIC
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Talking Point
FACEBOOK-BCG REPORT POINTS OUT ACTIONABLE GUIDANCE FOR BRANDS
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Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
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Creative Zone
LATEST AD CAMPAIGNS
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Interview
‘Indian companies are at par with any global company in adopting MarTech’
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CREATING BUSINESS SOLUTIONS FOR BRANDS IN CHALLENGING TIMES
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Backbeat
LESSONS FROM CRICKET IN THE TIMES OF CORONA
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OF BRAND SAFETY AND DIGITAL WALLED GARDENS OF TODAY
Publised : 1 month ago
Talking Point
FAYE D’SOUZA SAYS HER NEW ONLINE PLATFORM IS LAUNCHING SOON
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Creative Zone
LATEST AD CAMPAIGNS
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Spotlight
‘Demand for personal vehicles is expected to go up post the pandemic’
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 1 month ago
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TOTE OF LITTLE LUXURIES: COPING NARRATIVE WITH ‘SOMETHING FOR THE SOUL’
Publised : 1 month ago
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THRIVING IN AN EXTRAORDINARY CRISIS
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CREATING REAL BUSINESS SOLUTIONS FOR BRANDS IN THE COVID-19 ERA
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UK’S CAPLES BEATS COVID BLUES, HOSTS AWARD SHOW ON ZOOM WEBINAR, LIVE ON YOUTUBE
Publised : 1 month ago
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HOW THE IMPACT OF COVID-19 IS CHANGING MARKETING STRATEGIES
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
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LEADING DURING COVID-19: LESSONS FOR MYSELF
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‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
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ORANGE, GREEN ZONES CAN HELP ECONOMY RECOVER, SAYS LAQSHYA REPORT
Publised : 1 month ago
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THE WORLD NEEDS SUPERHEROES
Publised : 1 month ago
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5 GIFTS THAT COVID-19 GAVE US, WHICH WILL STAY WITH US FOREVER!
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
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Interview
‘THE FOCUS ON DIGITAL WILL GO UP MULTIPLE TIMES FOR MUTHOOT PAPPACHAN GROUP’
Publised : 2 months ago
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SHAH RUKH KHAN HOSTS TALK SHOW FOR STUDENTS IN NEW BYJU’S CAMPAIGNS
Publised : 2 months ago
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NEW BROOKE BOND RED LABEL CAMPAIGN SHOWCASES NEED FOR COMPASSION
Publised : 2 months ago
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Must strike balance between traditional & digital media: Lenovo CMO
Publised : 2 months ago
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DISRUPTION, DESPAIR, HOPE AND A NEW SOCIETAL ORDER
Publised : 2 months ago
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TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
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Backbeat
HOW I KINDLED MY LOVE FOR WRITING
Publised : 2 months ago
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SOCHEERS ROLLS OUT QUIRKY GIFS TO EXPRESS ‘AGENCY LIFE’
Publised : 2 months ago
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PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
Publised : 2 months ago
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VODAFONE IDEA LAUNCHES AI POWERED CUSTOMER SERVICE ON WHATSAPP
Publised : 2 months ago
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ASSOCIATION OF INDIAN MAGAZINES SEEKS BAILOUT PACKAGE FROM THE GOVT
Publised : 2 months ago
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A TRIBUTE TO IRRFAN KHAN THROUGH HIS ADS
Publised : 2 months ago
Spotlight
Of #MaaKeHaathKaKhaana and a generous Amul MD
Publised : 2 months ago
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
Publised : 2 months ago
Backbeat
EATING THE RIGHT WAY FOR BETTER IMMUNITY
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
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Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
Publised : 2 months ago
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HT, Dentsu Impact create #HTSalutes for India's bravehearts
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
FROM ENGINEER TO DIGITAL AGENCY LEADER
Publised : 2 months ago
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79% OF MICRO AND SMALL BUSINESSES HIT BY COVID-19: KANTAR REPORT
Publised : 2 months ago
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Combating a communicable virus: How publishing houses must combat fake news
Publised : 2 months ago
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IN COVID-19 INDIA, 64% PROFESSIONALS MAKE UPSKILLING TOP PRIORITY: LINKEDIN REPORT
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
STAYING HOPEFUL IN TIMES OF UNCERTAINTY
Publised : 2 months ago
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#WEDDINGFROMHOME DURING LOCKDOWN, COURTESY SHAADI.COM & LEO BURNETT
Publised : 2 months ago
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FLIPKART UNVEILS CAMPAIGN FOR ITS NEW REALITY SHOW - ‘ENTERTAINER NO.1’
Publised : 2 months ago
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‘StayIN aLIVE’ aims to help performing artistes stay afloat, says Roshan Abbas
Publised : 3 months ago
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Content Marketing will play a pivotal role IN the Post COVID-19 World
Publised : 3 months ago
Backbeat
IN A LOCKDOWN STATE OF MIND
Publised : 3 months ago
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OOH: POST LOCKDOWN EXPECTATIONS RUN HIGH
Publised : 3 months ago
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EXPERIENTIAL: EXPECTING THE BEST AND PLANNING FOR THE WORST
Publised : 3 months ago
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LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
Publised : 3 months ago
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RADIO: HURT BUT VALIANTLY FIGHTING THE PANDEMIC
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
MY GUIDE TO BEATING THE CORONA APOCALYPSE
Publised : 3 months ago
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 3 months ago
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VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
Publised : 3 months ago
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
Publised : 3 months ago
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Our spends are minimal across all mediums right now: Vivo
Publised : 3 months ago
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
Publised : 3 months ago
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DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
Publised : 3 months ago
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OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
Publised : 3 months ago
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
CHALLENGING CLICHÉS IN APPEARANCE
Publised : 3 months ago
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Remote work and working from home are totally different: Gautam Reghunath
Publised : 3 months ago
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ADVERTISING WITH A CAUSE: WHAT BRANDS ARE DOING TO ADDRESS THE CORONA CRISIS
Publised : 3 months ago
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YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
Publised : 3 months ago
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The other side of the Lockdown
Publised : 3 months ago
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MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
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EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 3 months ago
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WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 4 months ago
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Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 4 months ago
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I love the ambition in India, says Mark Read of WPP
Publised : 4 months ago
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GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
Publised : 4 months ago
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SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
Publised : 5 months ago
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WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
Publised : 5 months ago
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Zenith wins media mandate for HONOR Smartphones
Publised : 5 months ago
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Sonal Dabral bids Ogilvy farewell
Publised : 5 months ago
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Star India to launch Star Gold 2 on February 1
Publised : 5 months ago
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Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 5 months ago
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iProspect India to handle search engine optimization for ZEE5 Global
Publised : 5 months ago
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UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 5 months ago
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GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
Publised : 5 months ago
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‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 5 months ago
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Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 5 months ago
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Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
Publised : 5 months ago
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2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 5 months ago
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Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 5 months ago
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Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
Publised : 5 months ago
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Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 5 months ago
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Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 5 months ago
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Ketan Desai named Group COO, GREY group India
Publised : 5 months ago
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DATA+DIGITAL+CONTENT: Sandeep Sharma of RK Swamy Media Group
Publised : 5 months ago
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Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
Publised : 5 months ago
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iProspect India wins global mandate of VFS Global
Publised : 5 months ago
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2020 would be a year of Integration and Personalization: Alok Jalan of Laqshya Media Group
Publised : 5 months ago
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Roshan Abbas of Geometry Encompass says, “Frictionless commerce will be the winner”
Publised : 5 months ago
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Nikhil Dey of Weber Shandwick says, “CEOs will need to be agents of change in 2020”
Publised : 5 months ago(2).jpg)
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Regulations to settle in ad categories, says MK Anand of Times Network
Publised : 5 months ago
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Madison Media wins Media AOR for Cipla Health Ltd
Publised : 5 months ago
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“TV UPHEAVALS WILL CONTINUE WITH A NEW NTO,” says Vikram Sakhuja of Madison Media & OOH
Publised : 5 months ago
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LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Publised : 5 months ago
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Mark McDonald of Digitas India spells out trends for 2020
Publised : 6 months ago
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Shemaroo Entertainment launches Marathi movie channel-Shemaroo MarathiBana
Publised : 6 months ago
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Sonali Khanna appointed head of Lowe Lintas, South
Publised : 6 months ago
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Gautam Reghunath to lead Dentsu Webchutney as its new CEO
Publised : 6 months ago
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Discovery expands Vijay Rajput’s portfolio; to be the Head of DSport channel
Publised : 6 months ago
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Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories
Publised : 6 months ago
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Wunderman Thompson SA wins creative mandate of AirAsia India
Publised : 6 months ago
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Ranadeep Dasgupta joins Publicis India as ECD, North
Publised : 6 months ago
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Rekha Rao to lead Zeno India
Publised : 6 months ago
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DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen and Chairman, Dentsu Webchutney
Publised : 6 months ago
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Starcom bags Rs 100 crore upGrad account
Publised : 6 months ago
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Sportstar Aces Awards to celebrate stars, future stars and silent partners of sports
Publised : 6 months ago
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
Publised : 6 months ago
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Star Sports’ campaigns of 2019 focused on innovation and creativity
Publised : 6 months ago
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Publicis Media bags Hero MotoCorp Media mandate
Publised : 6 months ago
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Performics India wins the digital duties of GoAir
Publised : 6 months ago
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Procam International partners with Franklin Templeton for all running events
Publised : 6 months ago
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Taco Bell Appoints BBH as its Integrated Agency
Publised : 6 months ago
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'Crossroads' to be the theme of 14th Pune Design Festival
Publised : 6 months ago
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Havas Group acquires Shobiz
Publised : 6 months ago
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Hari Krishnan appointed CEO, Mullen Lintas
Publised : 6 months ago
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FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
Publised : 6 months ago
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Lowe Lintas wins the creative mandate of Coca Cola’s Rani Float
Publised : 6 months ago
Interview
Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
Publised : 6 months ago
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‘India’s biggest hyper-local campaign for Tata Tea Premium’
Publised : 6 months ago
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
Publised : 6 months ago
More From Impact
Priyanka Rishi is named General Manager and EVP, BBDO Mumbai
Publised : 7 months ago
Spotlight
ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
Publised : 7 months ago
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OMD retains media duties of Beiersdorf
Publised : 7 months ago
Spotlight
GroupM's Motion Content Group awards best short films and webseries
Publised : 7 months ago
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
Publised : 7 months ago
Talking Point
#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
Publised : 7 months ago
Spotlight
Hotstar unveils India Watch Report 2019, offers advertisers solutions for TV and digital
Publised : 7 months ago
Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
Publised : 7 months ago
Spotlight
ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
Publised : 7 months ago
Spotlight
PARLE AGRO AWARDS RS 200 CRORE MEDIA MANDATE TO MEDIACOM
Publised : 8 months ago
Spotlight
Vikas Mehta, ex Mullen Lintas CEO, to be the new Ogilvy Africa CEO
Publised : 8 months ago
Spotlight
91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
Publised : 8 months ago
Cover Story
TV: TIME WELL SPENT
Publised : 8 months ago
Spotlight
Titan Group invites new ideas, calls for a Digital Media Pitch
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Spotlight
Uday Shankar to deliver AAAI Subhas Ghosal Memorial Lecture on Nov 11
Publised : 8 months ago
Cover Story
OGILVY-VIVO SPAT: THE CLEAR PICTURE
Publised : 8 months ago
Creative Zone
SHOWCASE OF THE LATEST
Publised : 8 months ago
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
Publised : 8 months ago
Interview
‘TIKTOK WILL BE BIGGER THAN WHAT PEOPLE CAN IMAGINE’
Publised : 8 months ago
Spotlight
‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
Publised : 8 months ago
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
Publised : 8 months ago
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
Publised : 8 months ago
Talking Point
HINDUSTAN HAS CALLED FOR EQUALITY THROUGH #AATHWAPHERA: RAJAN BHALLA
Publised : 8 months ago
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
Publised : 8 months ago
Interview
Happy with an ad-led model: MX Player CEO
Publised : 9 months ago
Spotlight
HERE COME THE NOMINEES FOR IMPACT PERSON OF THE YEAR
Publised : 9 months ago
Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
Publised : 9 months ago
Interview
‘VERIZON MEANS PREMIUM MEDIA WITH TRUSTED CONTENT’
Publised : 9 months ago
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
Publised : 9 months ago
Cover Story
THE MUST-DOs FOR MEDIA AGENCIES
Publised : 9 months ago
Interview
AT KIA MOTORS, WE WERE ALWAYS CONFIDENT ABOUT THE INDIAN ECONOMY: MANOHAR BHAT
Publised : 9 months ago.jpg)
Interview
‘INDIA CAN CONTRIBUTE 10% MORE TO THE REGION THAN IT CURRENTLY DOES’
Publised : 9 months ago
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
Publised : 9 months ago
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
Publised : 9 months ago
Cover Story
A CUT THAT CHEERS
Publised : 9 months ago
CMO Interview
THE NETMEDS PRESCRIPTION FOR GROWTH
Publised : 9 months ago
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
Publised : 9 months ago
Backbeat
HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE
Publised : 9 months ago
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
Publised : 9 months ago
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
Publised : 11 months ago
Cover Story
WHEN I GIVE POLITICAL GYAN, ITS BECAUSE I’VE BEEN ON THE FIELD
Publised : 1 year ago
Cover Story
I WAS UNCOMFORTABLE ANCHORING NEWSHOUR; ITS LEGACY WAS RHETORIC
Publised : 1 year ago
Cover Story
HARVARD BUSINESS SCHOOL CAN LEARN FROM THIS POLL CAMPAIGN: PIYUSH PANDEY
Publised : 1 year ago
Cover Story
OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
Publised : 1 year ago
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
Publised : 1 year agoTOP STORY VIEW MORE
DOUBLE CELEBRATION AT ADHIKARI BROTHERS
While music channel Mastii completes 10 years, it’s 20 years since the Adhikari brothers founded SAB TV, now under Sony Pictures Networks India
1 day ago
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