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OOH: POST LOCKDOWN EXPECTATIONS RUN HIGH
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EXPERIENTIAL: EXPECTING THE BEST AND PLANNING FOR THE WORST
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LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
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RADIO: HURT BUT VALIANTLY FIGHTING THE PANDEMIC
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MY GUIDE TO BEATING THE CORONA APOCALYPSE
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 6 days ago
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VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
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Our spends are minimal across all mediums right now: Vivo
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
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DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
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OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
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LATEST AD CAMPAIGNS
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CHALLENGING CLICHÉS IN APPEARANCE
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Remote work and working from home are totally different: Gautam Reghunath
Publised : 2 weeks ago
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ADVERTISING WITH A CAUSE: WHAT BRANDS ARE DOING TO ADDRESS THE CORONA CRISIS
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YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
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The other side of the Lockdown
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MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
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Creative Zone
LATEST AD CAMPAIGNS
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EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 2 weeks ago
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WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 4 weeks ago
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Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 4 weeks ago
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I love the ambition in India, says Mark Read of WPP
Publised : 1 month ago
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GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
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SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
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WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
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Zenith wins media mandate for HONOR Smartphones
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Sonal Dabral bids Ogilvy farewell
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Star India to launch Star Gold 2 on February 1
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Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 2 months ago
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iProspect India to handle search engine optimization for ZEE5 Global
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UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 2 months ago
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GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
Publised : 2 months ago
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‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 2 months ago
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Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 2 months ago
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Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
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2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 2 months ago
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Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 2 months ago
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Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
Publised : 2 months ago
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Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 2 months ago
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Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 2 months ago
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Ketan Desai named Group COO, GREY group India
Publised : 2 months ago
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DATA+DIGITAL+CONTENT: Sandeep Sharma of RK Swamy Media Group
Publised : 2 months ago
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Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
Publised : 2 months ago
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iProspect India wins global mandate of VFS Global
Publised : 2 months ago
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2020 would be a year of Integration and Personalization: Alok Jalan of Laqshya Media Group
Publised : 2 months ago
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Roshan Abbas of Geometry Encompass says, “Frictionless commerce will be the winner”
Publised : 2 months ago
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Nikhil Dey of Weber Shandwick says, “CEOs will need to be agents of change in 2020”
Publised : 2 months ago
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Regulations to settle in ad categories, says MK Anand of Times Network
Publised : 2 months ago
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Madison Media wins Media AOR for Cipla Health Ltd
Publised : 2 months ago
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“TV UPHEAVALS WILL CONTINUE WITH A NEW NTO,” says Vikram Sakhuja of Madison Media & OOH
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LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Publised : 2 months ago
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Mark McDonald of Digitas India spells out trends for 2020
Publised : 2 months ago
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Shemaroo Entertainment launches Marathi movie channel-Shemaroo MarathiBana
Publised : 2 months ago
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Sonali Khanna appointed head of Lowe Lintas, South
Publised : 2 months ago
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Gautam Reghunath to lead Dentsu Webchutney as its new CEO
Publised : 2 months ago
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Discovery expands Vijay Rajput’s portfolio; to be the Head of DSport channel
Publised : 3 months ago
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Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories
Publised : 3 months ago
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Wunderman Thompson SA wins creative mandate of AirAsia India
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Ranadeep Dasgupta joins Publicis India as ECD, North
Publised : 3 months ago
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Rekha Rao to lead Zeno India
Publised : 3 months ago
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DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen and Chairman, Dentsu Webchutney
Publised : 3 months ago
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Starcom bags Rs 100 crore upGrad account
Publised : 3 months ago
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Sportstar Aces Awards to celebrate stars, future stars and silent partners of sports
Publised : 3 months ago
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
Publised : 3 months ago
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Star Sports’ campaigns of 2019 focused on innovation and creativity
Publised : 3 months ago
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Publicis Media bags Hero MotoCorp Media mandate
Publised : 3 months ago
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Performics India wins the digital duties of GoAir
Publised : 3 months ago
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Procam International partners with Franklin Templeton for all running events
Publised : 3 months ago
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Taco Bell Appoints BBH as its Integrated Agency
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'Crossroads' to be the theme of 14th Pune Design Festival
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Havas Group acquires Shobiz
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Hari Krishnan appointed CEO, Mullen Lintas
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FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
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Lowe Lintas wins the creative mandate of Coca Cola’s Rani Float
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Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
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‘India’s biggest hyper-local campaign for Tata Tea Premium’
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OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
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Priyanka Rishi is named General Manager and EVP, BBDO Mumbai
Publised : 3 months ago
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ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
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OMD retains media duties of Beiersdorf
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GroupM's Motion Content Group awards best short films and webseries
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Massification is the way forward, says Neville Bastawalla of SPNI
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#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
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Hotstar unveils India Watch Report 2019, offers advertisers solutions for TV and digital
Publised : 3 months ago
Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
Publised : 4 months ago
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ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
Publised : 4 months ago
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PARLE AGRO AWARDS RS 200 CRORE MEDIA MANDATE TO MEDIACOM
Publised : 4 months ago
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Vikas Mehta, ex Mullen Lintas CEO, to be the new Ogilvy Africa CEO
Publised : 5 months ago
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91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
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TV: TIME WELL SPENT
Publised : 5 months ago
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Titan Group invites new ideas, calls for a Digital Media Pitch
Publised : 5 months ago
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Uday Shankar to deliver AAAI Subhas Ghosal Memorial Lecture on Nov 11
Publised : 5 months ago
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OGILVY-VIVO SPAT: THE CLEAR PICTURE
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Creative Zone
SHOWCASE OF THE LATEST
Publised : 5 months ago
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
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Interview
‘TIKTOK WILL BE BIGGER THAN WHAT PEOPLE CAN IMAGINE’
Publised : 5 months ago
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‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
Publised : 5 months ago
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
Publised : 5 months ago
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Product, its DNA, and value proposition hold prime importance for a brand, say experts
Publised : 5 months ago
Talking Point
HINDUSTAN HAS CALLED FOR EQUALITY THROUGH #AATHWAPHERA: RAJAN BHALLA
Publised : 5 months ago
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
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Happy with an ad-led model: MX Player CEO
Publised : 5 months ago
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HERE COME THE NOMINEES FOR IMPACT PERSON OF THE YEAR
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Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
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Interview
‘VERIZON MEANS PREMIUM MEDIA WITH TRUSTED CONTENT’
Publised : 5 months ago
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
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THE MUST-DOs FOR MEDIA AGENCIES
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Interview
AT KIA MOTORS, WE WERE ALWAYS CONFIDENT ABOUT THE INDIAN ECONOMY: MANOHAR BHAT
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Interview
‘INDIA CAN CONTRIBUTE 10% MORE TO THE REGION THAN IT CURRENTLY DOES’
Publised : 6 months ago
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
Publised : 6 months ago
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‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
Publised : 6 months ago
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A CUT THAT CHEERS
Publised : 6 months ago
CMO Interview
THE NETMEDS PRESCRIPTION FOR GROWTH
Publised : 6 months ago
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
Publised : 6 months ago
Backbeat
HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE
Publised : 6 months ago
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‘Sony SAB aims to keep its viewers in a happy frame of mind’
Publised : 6 months ago
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‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
Publised : 8 months ago
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WHEN I GIVE POLITICAL GYAN, ITS BECAUSE I’VE BEEN ON THE FIELD
Publised : 10 months ago
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I WAS UNCOMFORTABLE ANCHORING NEWSHOUR; ITS LEGACY WAS RHETORIC
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HARVARD BUSINESS SCHOOL CAN LEARN FROM THIS POLL CAMPAIGN: PIYUSH PANDEY
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OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
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‘The battle of the future will be on smart pricing and curated multi-media content’
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