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Leysha Basmati Rice names Yami Gautam Dhar as brand ambassador

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Mohalla to Metro: Rajahmundry’s Bon Fiction takes Indian craft chocolate to the world

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OpenAI launches festive campaign ‘The Notice’ featuring Hindi voices Neer and Leher

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Mondelez International names Shagufta Khan as Brand Manager- Bournvita & Cocoa Beverages

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Raftaar and Raghav Juyal’s rap battle takes a manga twist in Crunchyroll campaign

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TVS Jupiter brings colour-shifting ‘Sway Wave’ campaign for festive season

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SIMCA Advertising Limited receives Advertising rights approval at Shirdi Airport

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K-beauty brand Mamonde names Nitanshi Goel as first Brand Ambassador in India

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Dr Reddy’s Laboratories appoints Devang Mehta as Category Head – Marketing

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Magicbricks appoints Mayank Jain as CEO

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Jalpooree names Mayur Hingu as Chief Operating Officer

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Deep Malde joins Haleon as Head of Expert Marketing & Transformation

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Elizabeth Rutledge to retire as American Express Global CMO in March 2027 after 37 years

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Ather Energy gets IRDAI nod for insurance distribution business

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Netflix appoints Peter Rice as chief content officer after Bela Bajaria’s exit

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Alifiya Hirani joins Publicis Groupe as Associate Director, Corporate Communications

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Marico launches new Parachute Advansed Body Lotion campaign

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Ayan Sen returns to Shoppers Stop as Area Marketing Head

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Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative

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Nutanix Elevates Faiz Shakir as the new Vice President, Sales, APJ

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Scapia launches ‘Travel Unreasonably’ campaign with seven ad films

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Zydus launches Season 3 of ‘Easiest Exam’ breast cancer awareness campaign

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Pankajj Rai steps down as Huella’s Senior Vice President – Ad Sales, India

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OPPO launches cricket campaign ahead of Find X10 Series India debut

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Kartik Sharma to lead AAAI’s newly formed Media Council

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Tata Play Launches Tata Play Smart App, Features Rajkummar Rao in New Campaign

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Pure Home brings Bhumi and Samiksha Pednekar together for Kansa collection launch

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ONDC’s Next Test: Can Scale Translate into Repeat Customers and Retail Growth?

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Škoda Auto India and BBH India turn a heist into a fan story with ‘Škoda Fan Fest’

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Can Physical books fight for Gen Z’s attention?

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‘The traditional marketing funnel is pretty much dead’

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KORA by NM names Aditya Roy Kapur as brand face

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Chinese Wok turns everyday meals into a ‘Wokday Treat’ with new campaign

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Mpower and Schbang launch #UnpackTheBaggage campaign on unspoken emotions

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Bingo! Tedhe Medhe brings Sukumar Ray’s ‘Abol Tabol’ to life at Durga Puja pandal

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Safed Detergent’s Durga Puja film puts kindness and inclusion at the heart of celebrations

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GM Modular launches ‘GM Sharod Anjali’ ad film prior to Durga Puja

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Nikon India Unveils New 'Durga Puja' Campaign Film

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Meta names Akshay Gandotra as Global Marketing Lead, Business Messaging

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Tonic Worldwide taps Bengali household banter for Kurlon’s Durga Puja campaign

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Escape Plan named title sponsor of Samay Raina’s 2026–27 India tour

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ICICI Life Insurance gives its ‘Har Kal Aasaan’ positioning a new campaign film

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Nils Leonard named President of D&AD

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Netflix set to cut 1,000 jobs in biggest layoff since 2022: Report

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WPP appoints Adam Gerhart as Global Chief Client Officer

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Havas Creative India names Montu Sangha Bengaluru Head

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AAAI Unveils Diverse Board for 2026–27

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Nikhil Gandhi enters entrepreneurship with AI venture VYYB AI Technologies

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Varun Mitra joins Nestlé South Asia as Head of Digital, Data and Analytics – Supply Chain

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Aikyatha unveils ‘Suswaram’ campaign; launches Limited Edition collections

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Airtel appoints Rohit Chordia as Group Chief Strategy Officer

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Cleartrip’s Big Billion Days Has the Birds Singing ‘Pura India Hoga Phurr’

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R. S. Srinivas Jain elevated to Joint CEO at SBI Funds Management

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How can challenger brands scale to ₹500 cr?

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Milton’s ‘Thoughtfully Yours’ campaign celebrates the art of knowing your loved ones

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When a Celebrity Becomes the Brand

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Poonawalla Fincorp launches ‘Turning Every Aspiration into a Sapno Ka celebration’ ad film

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Anjan Roy Takes Up Charge At YAAP Digital

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Hyundai marks 30 years in India with corporate film

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Fundamental spotlights Meta AI’s role in creative journeys with ‘The Artist’

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Investing should be part of Gen Z’s lifestyle: Trackk’s Siddharth Thakkar

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Suniel Shetty Turns Brand Ambassador for Marzi by Primus

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Jockey Turns Up the Volume on Men’s Innerwear With Its Pop Colour Collection

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airpay unveils new ad film under campaign 'Tyohaar Aapka. Zimmedari Humari’

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Ulka appoints Maithili Mullick as Executive Creative Director

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Abhinav Rastogi elevated to General Manager – Marketing at Radico Khaitan

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Sharvari joins Reva by PNGS as its first-ever brand ambassador

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redBus launches ‘Bus Travel Ka Tareeka Badal Raha Hai’ campaign

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Kinder launches ‘Happiness Times’ Diwali gifting range with Karisma Kapoor

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#InsightSatheRangiye: Insight Cosmetics grooves with Khelaiya Garba Institute

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Crompton Pumps launches AI-powered Durga Puja campaign

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Naturali ropes in Medha Shankr for Anti-Hairfall campaign

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Tanishq unveils ‘Adhyantara’ festive campaign featuring Triptii Dimri

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Zomato and Blinkit release ‘Main Udega’ anthem for delivery partners

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TechnoSport celebrates Durga Puja preparations with ‘Maa Aschhen’ campaign

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Suryakumar Yadav to walk the runway for Ethnix by Raymond at Lakmé Fashion Week

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GRB Says ‘Life-eh Soan Papdi’ as Everyday Moments Get a Sweeter Twist

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Godrej extends its ‘Tested for Handlooms, Trusted by India’ initiative

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MiQ appoints Yasser Suhail as Director – Strategy

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Rohit Sharma and Anirudh Ravichander Join Hands For Men of Platinum's Latest Campaign

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India Basketball League names Abhishek Iyer as CMO

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Havas India completes 5th edition of Spark internship programme

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Sparx launches ‘Greatest of Today’ campaign featuring Tamannaah and Lakshya

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#IMPACTExclusive: Omnicom agency Kinnect’s CCO, Neville Shah to move on

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Roots to Legacy: How Nescafé Made Coffee An Everyday Affair in India

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Barkha Singh joins Nuvah as Chief Creative Officer

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Zoo Media elevates Kartik Khanna and Rehan Dadachanji to Partners

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Chola MS Says ‘Kal Ki Taiyaari’ Is Simple With Its Festive Campaign

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Instamart’s NO!CE turns a Mumbai truck into a moving showcase of 1,300 products

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FMCG Buying Intent: What’s Behind the Consumer Pullback?

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Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out

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Britannia Cakes launches ‘Unwrap the Joy of celebrations’ campaign prior to Durga Puja

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Shiprocket Quick brings Manoj Pahwa into ‘Toh Pehle Bata Deta’ campaign

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Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain

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boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign

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Our legacy is our springboard to relevance: Priyancka Puri on HRIPL’s rebranding

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beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own

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BPCL’s Navratri campaign celebrates the little moments that bring families closer

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Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper

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GetLook ropes in Vaani Kapoor for upcoming brand campaign

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TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season

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Ghadi Detergent partners with One Source for digital marketing

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TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM

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JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan

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Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia

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McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign

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Kapil Suri to join Netflix as Director, Business Development for India

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Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season

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Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director

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Ten Heads Carrying One Big Creative Idea

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Is Vertical Video Feature Clips An Attempt To Redefine OTT Discovery Through AI?

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Fitness Does Not Have to Be a Tier-1 Elitist Phenomenon, Says Slovic Co-founder

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Obveus Wins Twinings India and Ovaltine India Retainers

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ASUS India appoints Raghav Juyal as brand ambassador, launches accessories campaign

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Aon promotes Jayavani Sarkar to Head of Digital Marketing-GCC

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Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign

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PayU and Malaysia Airlines sign MoU to explore digital booking and payment solutions

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Black & White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections

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Gresbond by Kajaria names Ranveer Singh as brand ambassador

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LOVETC launches ‘Alter Ego’ collection with Tamannaah Bhatia

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CheilX appoints Tania Sinha to lead Delhi office

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Veeba appoints Upendra Mishra as Head of Trade Marketing

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HCL Group elevates Nikhil Soni to Head of Brand & Marketing

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Casting Closer to Culture: Why Regional Stars Are Winning Brand Love

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Mohalla to Metro: Hyderabad’s Sid’s Farm Is Scaling Trust Across India

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Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook

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vivo V80 and Sidharth Malhotra, Kiara Advani Turn the Journey Home Into a Story

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Is the new creative stack changing the agency equation?

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Josy Paul elevated to Chairman and Group Chief Creative Officer of BBDO Group India

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Airtel launches Safe Report to show customers how its network blocks digital fraud

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Myntra Moves the Internet’s Familiar Faces Into One Building for a Little Drama

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BGMI calls for social agency pitches for 2027

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OPPO partners with Lollapalooza India 2027 as Associate Partner

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Himalaya BabyCare launches Gentle Baby Wash campaign around baby’s first bath

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MrMed launches ‘Care for the Caregiver’ initiative with film ‘Kuch Hoga Toh Batana’

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Taneira celebrates self-admiration with ‘Solah Shringaar,’ a festive campaign

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Christopher Paul appointed SVP, Client Services at WPP Media

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Ravi Garg takes on expanded role at Meta as MD, Enterprise Business for APAC

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Imperial Blue Packaged Drinking Water brings back ‘Men Will Be Men’ with new campaign

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Virat Khanna joins Tata Consumer Products as VP, Marketing & Innovation, Beverages

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Welspun brings everyday household frustrations to life in ‘Itna Drama Kyun?’ campaign

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ABFR brand Aurelia launches ‘Styled by Ananya’ campaign, ft. Ananya Panday

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Nihar Shanti Amla launches AI-led initiative ‘Shanti Se Poocho’

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Flipkart Minutes names Dibyendu Sen as Associate Director- Brand Partnerships

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MAGGI Turns the Spotlight on Emotional Connection with ‘The Togetherness Table’

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Two Brothers India Farms Asks: Did India Win Freedom But Lose Its Food?

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Whose Choice Is It Anyway? How Kids Are Steering Family Spending in India

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Cetaphil Baby’s New DVC features Rohit Sharma and Ritika Sajdeh

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Bijliride partners with Flipkart Minutes to deploy EV fleet across five cities

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Aditya Birla’s Indriya launches ‘Festival of Love’ campaign

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Acer extends Akshay Kumar partnership to luggage portfolio

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CaratLane marks 18 years with anniversary film celebrating precious stories

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Fabelle brings the nine Navarasas to life through chocolate and music

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Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona

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NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’

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JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo

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NielsenIQ appoints Puneet Sharma as Managing Director, India

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Eveready India unveils ULTIMA Portable Liquid Vaporiser

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CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary

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Zivame launches ‘Feel-Good Movement’ for its activewear range

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McCann’s Tyler Turnbull set to become WPP Creative global CEO

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Bridgestone Takes a Ride Into Punjabi Pop With Parmish Verma’s ‘Drive Thru’

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Flipkart Gives Old Appliances a Retirement Home of Their Own

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CRED Foundation Turns Credit Lessons Into Something You Might Actually Enjoy

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Apollo Consumer Products promotes Bhubneshwar Prasad to General Manager - Category

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Pidilite Industries elevates Pankaj Bhatia to Head of Sales

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Amit Kumar to lead Google Cloud India on an interim basis as Sashikumar Sreedharan exits

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Borosil launches ‘Designed for a Better You’ campaign with two product films

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Amazon Ad launches new advertising formats on Prime Video

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Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene

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Google India launches ‘Samjhe. Samjhaaye. Raah dikhaye.’ campaign for AI Mode in Search

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Low penetration is not a challenge. It is the opportunity: Dabur’s Vaibhav Rathi

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Does Every Big Moment Need a Brand?

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Is advertising moving into places consumers never asked for?

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Lenskart launches ‘Shunya’ eyewear collection with music-led campaign

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Tata Consumer Products promotes Om Prakash Reddy as General Manager

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California Almonds Says Diwali Gifting Should Include ‘EveryBuddy’

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GAIL Turns Clean Energy Into a Family Affair With ‘Wah Kya Energy Hai’ Season 2

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Delhi HC Pauses FSSAI Ban; PepsiCo, Monster and Reliance Can Retain ‘Energy Drink’ Label

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Fastrack Perfumes Makes Fragrance Look Good Enough to Eat With Pratibha Ranta

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‘Ghoonghat Se Helmet Tak’: Avaada Foundation Showcases Badnu Girls Breaking Barriers

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