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Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally

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4,575 betting, 367 personal care & 332 health ads found violative: ASCI report

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Zen Diamond onboards Jennifer Lopez as brand ambassador

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IIFL Home Finance appoints Girish Kousgi as Managing Director and CEO

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Liminal Custody names Chakravarthi Muppalla Chief Product Officer to lead innovation

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Swastik Stories launches FAST channel to bring Indian culture to every screen

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Omnicom tells IMPACT, FTC clearance not linked to creative plans amid DDB shutdown rumours

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Altamash Khan joins Pantaloons as Head of Media and Digital Marketing at ABFRL

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Fastrack Perfumes celebrates individuality with Siddhant Chaturvedi in new film

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Polycab India names Tata Group veteran Niyant Maru as new CFO

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PepsiCo unveils new corporate brand identity after nearly 25 years

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Amit Dhawan exits Art-E, hints at new ventures under ‘The Nuural Network’

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Parle-G’s Chhath Puja Film Highlights Empathy and Goes Viral Across India’s Heartland

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Cityflo and abcoffee Launch Onboard Café Pilot for Mumbai Commuters

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ITC’s Sunfeast Fantastik! introduces Choco Meltz for all occasions

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Karthik Balagopalan steps down from PUMA India as Managing Director

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Sanya Malhotra fronts Joy TVC, blending family fun with skincare promotion

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Uber for Business appoints Rituraj Chaturmohta as Senior Country Manager

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Abundantia launches AI-driven division aiON to amplify human creativity in films

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Cashify Launches First AI-Led Campaign ‘Welcome to Refurbia’

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Flipkart Minutes VP Kabeer Biswas Resigns; Kunal Gupta to Take Over

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Arth by Emcure’s ‘So Jao’ campaign with MS Dhoni champions restful sleep & well-being

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Eveready onboards The Minimalist as its digital agency partner

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Bingo! Potato Chips Takes a Self-Reflective Turn in Its Latest Campaign

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PEDIGREE India Uses AI to Compose a ‘Pawsome Playlist’

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Crompton’s AI-powered Chhath film celebrates generations of trust and devotion

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ITC Hotels Limited launches its new premium brand ‘Epiq Collection’

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Apple Maps may feature ads as part of iOS expansion strategy

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“My Captain, May You Rest in Eternal Peace”: Reed Collins, Ogilvy APAC

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‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy

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‘His work didn’t just build brands; it shaped culture’ : Sudhanshu Vats

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‘His passing is a personal loss and an immeasurable one for the world of creativity’

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‘He was a giant, a beacon, a true partner to many’: David Ford, Ogilvy

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Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test

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He had a commanding voice and I would always remember it: Binit Kumar

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REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE

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Piyush Pandey: The Soul of Indian Advertising

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Advertising legend Piyush Pandey No More

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Kalyan Jewellers’ Chhath Puja film shines light on devotion and shared rituals

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Rishabh Pant and Navjot Sidhu bring cricket charm to Goibibo’s new campaign

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Plum BodyLovin’ turns its cult Vanilla Caramello lotion into ‘India’s Most Wanted’

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Lakshya channels unstoppable energy in Sting’s new ‘Energy ka King’ campaign

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ITC Sunrise Spices Revives Chhath Folklore Through Music in ‘Urja Ka Vardaan’ 2.0

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Motilal Oswal Highlights Operational Readiness in Its Diwali Muhurat Trading Film

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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

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