Aditya Birla-backed Fashion and Retail brand, Aurelia announces the launch of ‘Styled by Ananya’ campaign, featuring actor and brand ambassador of the ethnic wear brand Ananya Panday.
The campaign is designed to bring a more personalized styling experience directly to consumers on WhatsApp, combining Ananya’s styling recommendations with an interactive AI-enabled Virtual Try-On experience.
The campaign is anchored in Aurelia’s latest festive collection, which brings a contemporary sensibility to Indian occasion wear. Featuring festive attires, the collection ranges from intimate pujas and family gatherings to festive evenings and celebrations.
The ad-film is designed in a fun, festive moment, where Ananya Panday steps in helping an Aurelia girl to pick an outfit. The broad festive decorations and the entire surrounding made it more appealing.
Speaking about the campaign, Ananya Panday said, “With ‘Styled by Ananya’, I wanted to bring that personal yet collaborative part of figuring out a look together into the experience. I’ve had so much fun exploring Aurelia’s festive collection and putting together looks that feel trendy, versatile and special for the occasions we dress up for. What makes the experience even more special is being able to bring that directly to women at home- simply scan the QR code, and I can be your personal festive stylist.”
Sooraj Bhat, CEO of Premium Ethnic Brands, ABFRL said, “With ‘Styled by Ananya’, we wanted to make that journey more personal and useful. By bringing styling and Virtual Try-On together on a platform consumers already use every day, we are making it easier to move from inspiration to a look that feels right for them. It is our way of making festive shopping more intuitive, relevant and engaging.”
