SharkNinja APAC has launched its first local marketing campaign in India featuring Bollywood father-daughter duo Chunky Panday and Ananya Panday. The multi-phase campaign introduces the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker.
To introduce the blender, the campaign film played on Ananya being ‘tired of chunky’, implying the uneven output and fuss of bulky blenders. In the second film, Chunky turns into a ‘Cooking Ninja’, surprising Ananya with a variety of dishes, prepared in the multicooker.
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Commenting on the campaign, Mrunmay Mehta, MD & Country Head - India, SharkNinja APAC said, “As we build SharkNinja’s presence in India, it was important for our first campaign to feel culturally relevant while staying true to our problem-solving approach. The natural dynamic between Ananya and Chunky Panday mirrors the energy of modern Indian homes, making them a strong fit for this launch.”
Sharing more about the collaboration, Ananya said, “I really enjoyed working on this campaign because it brought out the relationship I share with my father in such a natural way. We got to be ourselves while doing something we both genuinely enjoy, which is spending time around food and cooking. I’m delighted to be associated with such an iconic global brand in this space.”
Chunky added, “For me, the kitchen has always been a place for conversation, laughter and shared moments. Doing this campaign with Ananya made it even more special, because our equation brought that same sense of warmth and fun to the screen. I’m thrilled to be associated with Ninja, such an iconic and trusted global brand.”
