Skechers, The Comfort Technology Company™, has announced the launch of HotShots, a lifestyle sneaker designed for young consumers seeking a blend of comfort-driven technology and bold, street-inspired style.
The launch is led by brand ambassadors Kartik Aaryan and Ananya Panday, who bring the spirit of HotShots to life in a high-energy campaign film. Set against the vibrant pulse of Indian streets, the duo grooves to desi beats, weaving the sneaker into the rhythm, style and swagger of contemporary street culture.
Designed for college days, city commutes, travel plans and spontaneous nights out, the HotShots range is positioned as a versatile sneaker that transitions across everyday moments without compromising on comfort or self-expression.
Watch the campaign here:
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Speaking on the launch, Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said,“Skechers HotShots represents how today’s young consumers want their footwear to feel and function, comfortable, stylish, and adaptable to everyday life. With Kartik and Ananya leading the launch, we are excited to introduce a sneaker that strengthens our connection with India’s evolving lifestyle and fashion culture.”
Sharing their thoughts on the HotShots collection, Kartik Aaryan said, “Skechers HotShots is all about easy style and everyday comfort. I love how stylish and versatile the sneaker is. You can wear it anywhere.” Echoing this sentiment, Ananya Panday said, “For me, fashion is about expressing yourself comfortably. Skechers HotShots is exactly that, stylish, fun, and perfect for daily wear.” Both highlighted how the collection seamlessly blends comfort with contemporary design, making it suitable for multiple occasions while enabling effortless self-expression.
With HotShots, Skechers continues to expand its lifestyle portfolio, offering fashion-forward sneakers aimed at delivering comfort and versatility for India’s youth.
