Eeken by Paragon has announced the launch of its new Autumn-Winter campaign, ‘Our Kinda 9-5’, for the young generation office-goers.
Created by Makani Creatives, the campaign is built on the approach of young people living two versions of 9-5, choosing to move with comfort. The range for this campaign extends from regular sneakers to open footwear, designed by Eeken to effortlessly move from morning hustle to after-hour adventures without compromising on style or comfort.
The campaign isn't asking young consumers to choose between ambition and fun. It's celebrating a generation that's making room for both. It highlights a lifestyle where the day is about chasing goals, and the night is about making plans, meeting friends, and creating memories.
Commenting on the campaign, Sameer, Managing Director and Founder, Makani Creatives, said, “We wanted the campaign to feel like real life: spontaneous plans, different friend groups, and those ‘let’s go out tonight’ moments that often turn into the best stories. Every scene in the campaign reflects the kind of moments young people naturally find themselves in, making it feel authentic rather than staged. At the heart of it, Eeken is the pair you put on without overthinking it, because you know it can keep up with wherever the plan takes you.”
The ad-film will be broadcasted across video, static and reel formats on YouTube and the brand’s digital platforms.
