This Diwali, Paragon unveils a new campaign that captures the festive joy of family bonds, shared laughter and little imperfections that make celebrations special.
The TVC, reminds that the joy inside a home is reflected by the number of footwear lined up outside.
Conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner, the film blends subtle humour, relatability and heartwarming family dynamics.
Speaking about the idea, Sachin Joseph, Executive Vice President - Marketing and IT, Paragon Footwear, said, “Festivals like Diwali are built on small, imperfect yet unforgettable memories. The sight of footwear outside a home is a subtle but powerful reminder of togetherness. And we wanted Paragon to be part of that emotion.”
Adding to this, Rahul Guha, Founder and CEO, Turmeriq, said, “The beauty of this film lies in its simplicity. Instead of just lights or grandeur, we wanted to show the warmth of friends; families coming together to celebrate Diwali. And footwear became our lens to capture the joy of celebration, something every Indian can instantly relate to.”
The campaign will run across television and digital platforms, with a Marathi version created to resonate with the local audiences.
