Paragon announces a cashback offer on its women’s footwear collection, as part of their key initiative to encourage purchase among women consumers and increase accessibility to its fashion-forward styles.
Under the offer, consumers receive an assured ₹30 instant cashback through a simple QR-based process. Each product comes with a scratch-enabled QR code on the tag, which can be scanned to access the cashback page. By entering the voucher code and basic details, consumers can quickly claim the cashback.
Currently contributing 15–20% of overall sales, Paragon aims to scale the women’s footwear segment to 40% within the next three years.
Commenting on the initiative, Sachin Joseph, Executive Vice President - Marketing & IT, Paragon Footwear, said, “The women’s footwear category represents a key focus area for Paragon as we continue to strengthen our portfolio with designs that balance style, comfort and everyday functionality. The cashback initiative has been introduced to enable greater access to the collection and encourage more consumers to explore our expanding range of contemporary styles across occasions. Our continued focus is on making fashion-forward footwear more accessible to a broader set of women consumers across markets.”
With a diverse portfolio spanning multiple categories, Paragon continues to focus on offering relevant design, everyday comfort, and dependable quality to meet varied consumer preferences. The women’s category is expected to play a pivotal role in driving both topline growth and brand repositioning in the coming years.
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