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Global footwear brand Hush Puppies, exclusively retailed by Bata India, is delighted to announce that renowned comedian and actor Vir Das has joined as the brand’s new ambassador. The announcement comes in a unique fashion, with Vir preparing for his historic moment as the first Indian host of the 52nd International Emmy Awards.
Known for his sharp wit, impeccable style, and strong values, Vir is the perfect fit for Hush Puppies, which is synonymous with comfort and playfulness. The collaboration brings together one of India’s most beloved comedians and the iconic basset hound mascot of the brand, promising to elevate the brand’s ‘feel good’ spirit and stylish comfort.
To kick off the partnership, Hush Puppies has released a humorous brand film, set during Vir's preparation for the Emmys. The film features Vir in a sharp suit, frantically searching for his missing "puppies"—his Hush Puppies shoes. Once he finds the shoes and slips them on, he confidently declares, "Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies." The ad perfectly captures both Vir’s comedic style and the brand's vibrant energy.
Deepika Deepti, Head of Marketing at Bata India, shared, “We are thrilled to have Vir Das lead the conversation for Hush Puppies. His global lifestyle, unique style, and ability to challenge the status quo align perfectly with the brand’s promise of style and comfort.”
Vir Das also commented on his new role, saying, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ Shoes that look good, feel great, and share my love for comfort and dogs? It’s like they turned my spirit animal into a shoe. Couldn’t be more excited to join the ‘bright side!’”
Hush Puppies, known for redefining the balance between comfort and style, is all set to connect with a new generation of consumers, with Vir Das leading the charge.
