Eeken by Paragon has concluded the third edition of its experiential marketing IP, Eeken Escapades, in Mumbai, bringing together digital creators and contest winners for a day of interactive challenges.
Inspired by the obstacle-course format of Takeshi's Castle, the latest edition transformed the city into an adventure playground featuring activities such as obstacle courses, team challenges and friendly competitions.
Participants included digital creators and winners selected through a contest hosted on Eeken's Instagram page.
The initiative is designed to encourage exploration, confidence and community while enabling the footwear brand to engage with consumers beyond traditional advertising and digital campaigns.
According to the company, Eeken Escapades reflects the brand's focus on building deeper consumer engagement through experience-led marketing and community-driven interactions.
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