ASUS India has appointed actor and television personality Raghav Juyal as its brand ambassador, with the association debuting through a campaign for its accessories portfolio and Free Doorstep Replacement Service.
The campaign features across the social media platforms of ASUS India and Juyal. It focuses on accessories designed for everyday work, entertainment, creativity and gaming, while highlighting the convenience of the brand’s replacement service.
Under the Free Doorstep Replacement Service, consumers can avail themselves of free doorstep pick-up and replacement or return for eligible ASUS accessories covered under warranty. The service is intended to simplify the replacement process, particularly for customers who may not live close to an ASUS service centre.
The service covers eligible accessories across categories such as wireless and Bluetooth mice, Marshmallow wireless keyboards, backpacks, adapters, GaN chargers, docks and dongles. Eligibility depends on the product category, warranty status, serial number verification and serviceable pin code.
ASUS has also set up a dedicated microsite where customers can check product eligibility and find details of the replacement process.
Commenting on the association, Paramjeet Singh, Product and Marketing Head, Consumer PC & Gaming, Systems Group at ASUS India, said, “Raghav Juyal brings a distinctive energy and relatability that strongly resonates with today’s consumers, making him a natural fit for ASUS India. Through this partnership, we aim to build a stronger connection with a new generation while bringing our brand story to life in a more engaging and relatable way. To kick off this association, our first campaign focuses on ASUS Accessories and the Free Doorstep Replacement Service, highlighting not just the breadth of our portfolio but also the experience we want consumers to have after purchase. Our aim is to make technology ownership simpler, more convenient, and worry-free for our consumers.”
Raghav Juyal said, “I’m excited to partner with ASUS as the brand ambassador in India. ASUS is a brand that has a strong presence across the way we work, create, entertain and play, so I’m looking forward to bringing that story to life in my own way. It’s especially exciting to start with our partnership with a campaign around ASUS Accessories, because these are products that are such a natural part of our everyday lives — whether it’s a mouse, keyboard, backpack or charger. What I really like about the campaign is that ASUS is not just talking about the products, but also about making the ownership experience easier. The Free Doorstep Replacement Service is a great example of that, because getting a replacement without having to visit a service centre makes the whole experience much simple.”
.png)
