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ASUS India has released its first brand film for ASUS ExpertBook series that is Built for Worry Free Business, titled “Move on, Murphy!”, featuring Raj Shamani, Founder and Host of the podcast Figuring Out With Raj Shamani, and the brand ambassador for the ASUS ExpertBook series.
The film flips the famous Murphy’s Law: “Anything that can go wrong, will go wrong” to position the ASUS ExpertBook as the dependable companion for those who live by a different principle: Make things work, no matter the challenge.
Conceptualized by The Womb as the creative and strategy partner, the film highlights the ExpertBook’s military-grade durability and business-grade resilience to resonate with the always-on mindset of today’s business leaders, for whom technological performance and reliability is non-negotiable.
Created as a manifesto, the film expresses ASUS’s powerful commitment to provide businesses and professionals with a truly worry-free experience. It highlights the shared belief between ASUS and Raj Shamani: empowering ambition, enabling progress, and supporting the new generation of Indian professionals.
The Move On, Murphy! campaign brings together ASUS’s promise of reliability and Raj Shamani’s spirit of resilience, ambition, and innovation. With over 19 million subscribers and 8 billion+ views across platforms, Raj represents a new generation of Indian professionals who rely on technology that doesn’t just work, it works when it absolutely must not fail.
The film reflects ASUS’s mission to be the Most trusted partner for businesses, and the ASUS Expert Series of PCs are built to enable a truly worry-free experience for business users, professionals, SMBs and corporates that seek uncompromised performance, military-grade durability, enterprise-grade security and future-proof flexibility.
