Britannia Treat has teamed up with NV Sir aka Nitin Vijay, the popular educator behind Motion Kota to launch the Britannia Treat Circle Challenge. Conceptualized by The Womb, the contest will push people to don the mathematician’s hat; Their mission being to deduce the circumference of the inner circle of a Britannia Treat biscuit as accurately as possible. Participants stand a chance to win a cash prize of ?10 Lakh and other exciting rewards.
To participate one needs to grab any of the Britannia Treat packs - Choco Creme, Orange, Vanilla or Chilli Guava - measure the circumference of its inner circle up to 7 decimal places in meters, and submit their answers on the Britannia Treat Challenge website. Participants can also submit a creative video demonstrating how they measured the circumference. The best entry will win a BookMyShow gift voucher worth INR 1 Lakh.
Siddharth Gupta, General Manager, Marketing, Britannia Industries “At Britannia, we love bringing fun and engaging experiences to our consumers. The Britannia Treat Circle Challenge is a unique way to blend learning with enjoyment, turning a simple biscuit into a fun challenge that sparks curiosity. Partnering with NV Sir makes this initiative even more exciting, as his ability to make learning interactive and accessible adds a whole new dimension to the challenge. We can’t wait to see participants put their skills to the test.”
Nitin Vijay (NV Sir)- Founder & CEO of Motion Kota, says “Partnering with Britannia for the Treat Circle Challenge has been an exciting experience. What makes it even more special is that it turns a simple biscuit into a playful yet meaningful learning experience. I’m excited to see participants take it on!"
Heval Patel, COO, The Womb, "Sandwich cream biscuit category is a classic example of a mature market, characterized by incremental innovation and fierce competition. Britannia Treat is a cream biscuit with a hole in between, this format gave us the licence for playful absurdity. The idea of 'measuring the circumference of the hole in the biscuit' was derived out of this. NV Sir's engagement acts as a cultural anchor which not only makes it relevant for our TG but also makes the activity a lot more fun."
