HMD has announced a partnership with Raghav Juyal, who joins the brand as ambassador for its upcoming smartphone lineup.
The collaboration is positioned as part of HMD’s ongoing efforts to strengthen its connect with younger audiences. According to the company, Juyal’s persona and appeal among Gen Z and millennial consumers align with its focus on accessible and human-centric innovation.
As part of the association, Juyal will feature in a 360-degree campaign spanning out-of-home, print, digital platforms and influencer-led activations. The campaign will support the launch of the brand’s new smartphone lineup.
Sharing thoughts on the recent onboarding, Ravi Kunwar, VP and CEO, HMD India, APAC and ANZ, said, “As we enter our next phase of growth, this partnership with Raghav marks a defining step in HMD’s bold reinvention journey. Raghav Juyal embodies the disruptive spirit, authenticity, and creative energy that sits at the core of our brand, with a natural resonance among Gen Z audiences who value individuality, relatability, and self-expression. His persona aligns seamlessly with our vision of building smartphones that empower this new generation to express themselves freely. At HMD, we are reimagining smartphone innovation by combining cutting-edge technology with accessible, value-driven pricing, and as we gear up to introduce our new line of smartphones on Flipkart, this collaboration brings that vision to life in a culturally relevant way”
Speaking about the association, Raghav Juyal commented, “HMD’s human-centric approach to technology truly resonates with me, it’s about empowering creators, not algorithms. What I deeply connect with is their spirit of doing things differently, which mirrors my own journey of making bold, unconventional choices that strike a chord with a generation that values authenticity and individuality. Their smartphones equip versatile storytellers like me with the clarity, power, and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age energy to audiences through HMD’s bold campaigns unlocking effortless creativity on the go and turning every moment into something truly alive and meaningful.”
The announcement builds on HMD’s recent initiatives in 2026, including an association with Rajasthan Royals for IPL activations, a collaboration with Sarvam AI, and an exclusive launch partnership with Flipkart for its upcoming smartphone range.
