Budweiser 0.0 has partnered with five IPL franchises—Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals—marking its debut in the tournament’s 19th edition.
The move signals a strategic shift for the brand as it looks to deepen engagement at a city level, tapping into team loyalties, match-day rituals and local fan culture across key markets. The partnerships build on Budweiser 0.0’s broader push into cricket, following its association with the ICC Men's T20 World Cup 2026.
As part of the collaboration, the brand will roll out fan engagement initiatives across cities, extending its ongoing 'In the Hands of Fans' campaign from a national platform to team-led storytelling. The focus is on celebrating how fans shape team identity and bring the spirit of the game to life, both on and off the field.
Budweiser 0.0 will also introduce limited-edition merchandise inspired by each of the five teams, offering fans new ways to express loyalty during the season.
Commenting on the announcement, Vineet Sharma, Vice President, Marketing & Trade Marketing, AB InBev India, said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men's T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture - acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
With this debut, Budweiser 0.0 continues to strengthen its presence in Indian cricket, sharpening its focus on fan-led storytelling and culturally relevant experiences.
