Jindal Stainless has partnered with Sunrisers Hyderabad as the team’s 'Official Stainless Partner', marking the company’s first association with the IPL.
The collaboration is part of Jindal Stainless’ broader push to increase brand visibility and engage younger audiences through cricket, one of India’s most widely followed sporting platforms
Under the agreement, the company will receive branding rights across key product categories, including stainless steel pipes and tubes, rebars, kitchenware and sinks. The partnership will also include in-stadium activations, kiosks, and content integrations featuring players and team assets across digital platforms.
“Sunrisers Hyderabad is one of the top teams, consistently enthralling audiences with its high-octane performance. Our partnership with SRH marks an important step in our brand journey towards building a stronger connect with consumers. There is no better platform than cricket, one of the most powerful cultural forces, to drive this forward. As we continue to expand our presence across multiple regions in the country, this collaboration will help showcase the versatility and effectiveness of stainless steel in everyday applications to a wider audience,” said Abhyuday Jindal, Managing Director, Jindal Stainless.
“We are delighted to have Jindal Stainless as our Official Stainless Partner. This collaboration brings together two brands that are driven by performance, resilience and commitment to excellence. We are confident that this association will help build strong connect across diverse audiences while creating long-lasting value for both brands,” said K Shanmugam, CEO, Sunrisers Hyderabad.
“This association is designed to go beyond visibility and create meaningful engagement across the ecosystem. By collaborating with a high-energy franchise like Sunrisers Hyderabad, we are creating stronger recall through a sharper and more relatable brand narrative. The partnership also helps us extend its value across our wider partner landscape, supporting stronger co-branded outreach during a high-impact sporting season,” said Vijay Sharma, Director - Corporate Affairs, Jindal Stainless.
The company will also enable its channel partners to use co-branded assets for local market outreach, as it looks to extend the impact of the association beyond stadium visibility into retail and trade networks.
