AirAsia, one of the world’s leading low-cost airlines, has announced a strategic partnership with Sunrisers Hyderabad (SRH) as the team’s Official Airline Partner for the 2025 season. The collaboration further cements AirAsia’s commitment to India – one of its key markets – while supporting millions of passionate cricket fans across the nation.
As one of the most followed sporting events globally, the season presents an unmatched platform for AirAsia to connect with guests across India, ASEAN, and beyond. This partnership will strengthen the airline’s presence in the country, bringing selected fans closer to the action in the stadium rather than just on a screen.
The collaboration entails the launch of exclusive fan engagement initiatives with exciting giveaways, interactive contests, and special travel promotions. Additionally, the brand will offer a once-in-a-lifetime opportunity for lucky winners to attend an exclusive SRH practice session before a key match, along with other exclusive offers throughout the season.
Amanda Woo, AirAsia Group Chief Commercial Officer said, “Cricket is more than a sport in India, it is a way of life, a passion that unites millions, much like travel does. We see many synergies that are aligned with our brand. For more than 15 years, AirAsia has played a pivotal role in India’s aviation landscape, making travel more accessible and affordable. Today, as one of the country’s largest foreign carriers by connectivity – with 30 routes linking India, Malaysia, and Thailand, and nearly 1.6 million guests flown to/from India in 2024 alone – our commitment to this market remains stronger than ever. This partnership with SRH is set to deepen our engagement, particularly in vibrant cricket-loving second- and third-tier cities such as Calicut, Trichy, Guwahati, Jaipur, and Lucknow. As we jointly step up to the pitch for exciting innings this season, fans can expect us to elevate this partnership in the months ahead.”
K. Shanmugam, CEO of Sunrisers Hyderabad added: “We are thrilled to welcome AirAsia as our Official Airline Partner in 2025. Just as Sunrisers Hyderabad is known for its fearless cricket and unstoppable drive, AirAsia has redefined air travel with its affordability, extensive connectivity, and ‘Dare to Dream’ spirit. This partnership is built on celebrating people, passion, and places – uniting fans, igniting excitement, and taking the love for cricket beyond the stadium. As we take flight together, this season will not only be about the action on the field but also about delivering extraordinary experiences in the skies and beyond.”
