Livpure has announced the extension of its strategic partnership with Gujarat Titans for the 2026 edition of the Indian Premier League.
Under the renewed agreement, Livpure will continue as the team’s Water Purifier and Kitchen Appliance Partner, reinforcing its association with one of the league’s prominent franchises.
The continued collaboration signals the brand’s ongoing focus on leveraging cricket-led visibility and fan engagement, aligning with the IPL’s wide national reach and high-impact marketing platform.
Speaking about the partnership, Rakesh Kaul, Managing Director of Livpure, said, “Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”
