Havmor Ice Cream, a subsidiary of LOTTE Wellfood Co. Ltd, has launched a new campaign titled ‘Enjoy It, Play It’, in collaboration with the Gujarat Titans cricket team. The initiative coincides with the release of a limited-edition Choco Vanilla Cricket Ball Ice Cream, aiming to engage cricket fans through a social media-led promotion.
The campaign features Gujarat Titans players Shubman Gill, Sai Sudarshan, and Washington Sundar. It centres around a cricket-themed activation, highlighting a product that combines ice cream with packaging modelled on a cricket ball. Once consumed, the packaging can be reused as a toy ball, mimicking the appearance and feel of an actual cricket ball.
A promotional video showcases a moment where the players are approached by a young fan for an autograph on what appears to be a cricket ball. The child instead opens the item to take a spoonful of ice cream, prompting the players to join in a Tap & Balance Challenge using the product. The video concludes with the tagline: "Enjoy it, play it – with Havmor Ice Cream Ball."
The campaign extends beyond the video, launching a nationwide social media challenge. Cricket fans are encouraged to participate in the Tap & Balance Challenge, whether at stadiums, in their homes, or at local cricket grounds.
Rishabh Verma, Head of Marketing at Havmor Ice Cream, said: "At Havmor, we don’t just make ice creams; we create experiences that bring people together through moments of joy, play, and celebration. Cricket is the heartbeat of India, and our partnership with Gujarat Titans allows us to take this passion to the next level. We wanted to make this season even more special by introducing an innovative product and an interactive experience through “Tap the Ball” challenge. Through this product, which has the goodness of milk, we also want to encourage children to take up active sports making it a perfect treat for parents to give to their children.”
Colonel Arvinder Singh, COO of Gujarat Titans, added: “Cricket is more than just a game—it’s a deep-rooted passion, especially for young fans who dream of being on the pitch one day. Through this campaign with Havmor, we’re excited to bring that experience a little closer to home. The Choco Vanilla Cricket Ball Ice Cream not only offers a delightful treat but also sparks playful engagement with the sport. It’s a fun, accessible way for children and families to connect with cricket and the Gujarat Titans beyond the stadium. We’re proud to be part of an initiative that turns everyday moments into celebrations of the game.”
Watch campaign video on the link here.
