Olio Pizza, a brand from Curefoods, has renewed its partnership with Rajasthan Royals for IPL 2026, alongside the launch of a new campaign, ‘Slice Maar’, and a match-focused product—the Royal Pizza Slice—priced from ₹99.
The campaign builds on the brand’s ongoing association with the franchise, aiming to deepen fan engagement by linking cricket-viewing rituals with food. At its core is ‘Slice Maar’, positioned as both a stadium chant and a play on the act of biting into a pizza slice, bringing together the energy of a cricketing shot and the indulgence of match-day eating.
Central to the campaign is the Royal Pizza Slice, a 24cm, single-serve format designed for accessibility and convenience during matches. The product is positioned as an affordable indulgence for fans watching games at home or in stadiums.
Beyond the product, the partnership will be activated through a mix of on-ground and off-ground initiatives. Olio Pizza will take over concourse areas during Rajasthan Royals’ home matches in Jaipur and Guwahati and will also serve as the presenting sponsor for one key home game. Co-branded kiosks and hawker units at stadiums will retail the Royal Pizza Slice, while an Olio-branded cheer squad will feature across match broadcasts.
Extending the experience beyond stadiums, the brand will set up the ‘Olio Dugout’ on Sahakar Marg in Jaipur as a dedicated fan hub throughout the IPL season. The space will host watch parties, feature a Rajasthan Royals merchandise store, and run fan engagement activities. In collaboration with Super Royals, the franchise’s official fan community, the brand will also roll out a season-long engagement programme, including match access for fans and fan-led storytelling initiatives.
The Royal Pizza Slice will be available across Olio Pizza outlets in 40+ cities, as well as on delivery platforms Swiggy and Zomato.
“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘Slice Maar’ campaign is pure fan energy—it’s the sound of a six being hit and the feeling of grabbing the perfect slice on match night. With the Royal Pizza Slice, we’re not just selling a product; we’re aiming to make it an essential part of the cricket ritual, accessible to more fans,” said Gokul Kandhi, Chief Operating Officer, Curefoods.
Alok Chitre, Chief Operating Officer, Rajasthan Royals, added, “Our partnership with Olio Pizza reflects the long-term relationships we value. Over the years, we have built a platform that goes beyond sponsorship to enrich how fans connect with the game. We look forward to strengthening this collaboration further and continuing to create meaningful experiences for our fans.”
