Shoes brand FLITE unveils new campaign ‘Style Ka Naya Andaaz’ for the festive season, featuring Bollywood actors, Ali Fazal and Sanya Malhotra. The campaign also marks launch of FLITE’s Buckle Collection.
The campaign film shows a couple, with Sanya Malhotra as the female protagonist handling continuous invitations, in dilemma what to wear in so many events. Ali Fazal introduces them to the Buckle Collection. The film’s message is that changing footwear can give the same outfit a different look for each event, summed up in the line ‘same dress ko naya bana dega.’
Commenting on the launch, Gaurav Kumaar Dua, Co-Chief Executive Officer & Whole Time Director, Relaxo Footwears Ltd., said, “Festive celebrations are all about expression and joy, but re-styling outfits for every event can be tricky. With Ali Fazal and Sanya Malhotra leading our festive campaign, we wanted to offer a fun, practical solution. The FLITE Buckle Collection proves that the right footwear can instantly transform an outfit, giving consumers the confidence to celebrate every occasion”
In a simple, yet fun approach the campaign has is designed to grab consumer’s attention.
