Cetaphil Baby has launched a new digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh, using the familiar parenting question, “Baby kis par gaya hai?”, to start a conversation around baby skincare.
The film opens with Sharma and Sajdeh debating who their baby resembles more. The conversation takes a turn when their friend shifts the focus from the baby’s resemblance to the specific care its skin needs.
The campaign moves from “baby kis par gaya?” to “baby ki skin ko kya chahiye?”, encouraging parents to look beyond visible characteristics when making everyday skincare choices for their babies.
The DVC highlights Cetaphil Baby’s range of specialised care products covering bathing and cleansing, moisturising, massage and diaper care. The range is positioned around the everyday needs of delicate baby skin and building a consistent skincare routine from the early years.
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The film is part of Cetaphil Baby’s ‘Parenting Ki Nayi Parampara’ platform, which uses familiar parenting situations to introduce conversations around informed baby care. Sharma and Sajdeh bring their experience as parents to the campaign, adding a relatable dimension to the platform.
Bansri Rajadnye, Marketing Manager, Consumer Business - Galderma India, said: “Parenting is filled with conversations, opinions and moments that parents experience every day. With this film, we wanted to take a conversation that almost every parent can relate to and give it a meaningful second layer. The familiar question of who the baby resembles becomes a natural way to move the conversation towards what baby skin actually needs. Through Rohit and Ritika’s natural chemistry, the DVC keeps the moment warm and relatable while reinforcing the importance of care designed specifically for delicate and sensitive baby skin.”
With the latest film, Cetaphil Baby continues its ‘Parenting Ki Nayi Parampara’ platform, focusing on informed choices and specialised care for delicate and sensitive baby skin.
