Freyr Energy has appointed India’s World Cup-winning captain Rohit Sharma as its first-ever brand ambassador, with the association kicking off with a nationwide campaign, ‘Solar Ho, Toh Freyr Ho!’.
The campaign focuses on the long-term nature of rooftop solar installations, positioning the choice of a solar provider as a decision that extends beyond installation and into the 30-year life of a system.
Freyr Energy has designed, financed, installed and serviced more than 20,000 solar systems across over 40 cities in India. The company has also introduced products and services including a customer app, self-cleaning solar systems and solar experience centres.
The association comes as the rooftop solar category expands under the PM Surya Ghar: Muft Bijli Yojana. Eligible households can access government subsidies of up to ₹78,000, while financing options are also available to reduce the upfront cost of installing rooftop solar.
Commenting on the association, Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”
Radhika Choudary, Co-founder & Director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”
Speaking about the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”
Rajan Mahalingam, Marketing Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”
