Magnum by Safari, the luggage brand from Safari Industries (India) Limited, has announced Bollywood actor Saif Ali Khan as its new brand ambassador.
According to the brand, the partnership brings together Khan’s distinctive personality and individuality and Magnum by Safari’s ‘Swag On The Move’ proposition, which focuses on making contemporary design, functionality and affordability accessible to the modern Indian traveller.
Commenting on the development, Sudhir Jatia, Managing Director, Safari Industries (India) Limited said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise—premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”
Sharing more about the association, Khan said, “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel - simple, confident and with a sense of style. I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”
Khan will feature in Magnum by Safari’s communication across brand and consumer touchpoints, including Flipkart, which is the brand’s exclusive selling platform.
