Vijay Sales, an omni-channel electronics retail chain, has announced cricketer Rahul Dravid as its brand ambassador.
According to the brand, Dravid, whose credibility and confidence resonate across generations and geographies, is an embodiment of the brand philosophy of trust, reliability and genuine advice.
Commenting on the association, Nilesh Gupta, Director, Vijay Sales said, "Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase—that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth."
Sharing more about the partnership, Dravid said, “Some brands become part of people's lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind 'Delivering Apnapan'. I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
Dravid will feature prominently across the brand's upcoming 360-degree communication spanning television, digital, social media, in-store and other consumer touchpoints. He will also headline key category and festive campaigns through the year.
