After more than 26 years in corporate leadership, Nikhil Gandhi has launched VYYB AI Technologies Ltd, a venture developing artificial intelligence solutions to manage sensory experiences in commercial spaces. Headquartered at the DIFC Dubai AI Campus, the company is beginning operations in the UAE, with commercial background music as its first area of focus. Gandhi has previously held senior leadership roles at TikTok, MX Player, The Walt Disney Company and Times Network, working across media, technology, advertising and business growth.
VYYB AI’s first offering, VYYB SONIC, uses AI to manage commercial background music. The company is also developing VYYB ATMOS for climate optimisation and VYYB AURA for contextual scenting, with plans to integrate these capabilities into a proposed VYYB AMBIENCE platform. The venture aims to help businesses make sensory elements such as sound, temperature and scent more responsive to their environments and requirements. Its initial focus is on commercial spaces, including retail and hospitality.
Commenting on his move into entrepreneurship, Nikhil Gandhi, Founder and CEO, VYYB AI Technologies Ltd, said, “Throughout my career, I have seen how technology can change the way businesses operate and engage with people. With VYYB AI, I saw an opportunity to apply that thinking to physical spaces, an area where I believe there is still considerable scope for innovation.”
He added, “VYYB AI is made in the UAE and built for the world. We are building from Dubai with a clear ambition to help commercial spaces become more responsive to their customers and more consistent with their brand. We begin with music through VYYB SONIC, with each solution grounded in what operators can use in their own venues.”
Gandhi also completed the Massachusetts Institute of Technology’s Applied Agentic AI programme in 2026, drawing on his experience across digital platforms and commercial strategy to establish the new venture.
