YAAP Digital has announced a change in the leadership of the organisation with immediate effect, as the integrated digital appointment of Mr. Anjan Roy as its Chairman, Managing Director & CEO. The decision comes after the resignation of its Managing Director, Mr. L. S. Nayak, popularly known as Raj Nayak, who stepped down from his role owing to recurring health reasons, over the last few months.
Anjan Roy has been a part of the Indian advertising, marketing and media industry for over three decades. He has previously held management and leadership roles in advertising with agencies such as Mudra (currently DDB) and Euro RSCG (currently Havas), and with brands such as HSBC, HDFC Bank, Sony Entertainment Network, Voltas, Coca-Cola and Hero Group, among others.
In 2008, Roy co-founded Brand Planet Consultants, which was acquired by Yaap Digital in 2016. Roy has since continued with the YAAP Digital as Senior Partner, leading its branding, design and strategy verticals.
Commenting on his appointment, Anjan Roy, Chairman, Managing Director & CEO, Yaap Digital Limited, said: “Having been part of the YAAP family since Brand Planet joined the Group in 2016, I am honoured to lead the Company into its next chapter. I thank Raj for his leadership and guidance, and we all wish him a speedy recovery and good health. This is an exciting time for YAAP. Our immediate priority over the coming months is to fully integrate with Gozoop, bringing our teams together to unlock efficiencies in costs and deliveries through common synergies. At the same time, technology is fast becoming a key differentiator for us. Buzzar, our proprietary KoL marketplace, and Tags, our video optimisation platform, are already showing great promise and adoption, and the launch of our AI Studio in the coming months will further strengthen these offerings. Together, these steps will cement YAAP’s position as a new-age, integrated communication and brand-building partner for our clients.”
