CheilX has appointed Tania Sinha to lead its Delhi office and drive business expansion across the region. The agency is part of the Cheil SWA Group.
Sinha joins from Ogilvy, where she served as Category Lead, Sparkling INSWA, overseeing global brands Sprite and Fanta, along with Thums Up in India.
In her new role, Sinha will lead the agency’s Delhi operations, focusing on business growth and strengthening client partnerships. She brings over two decades of experience across communication strategy, brand building and mainline advertising, with expertise spanning FMCG, food and beverages, telecom, automotive and healthcare.
Her experience includes working with global and Indian brands across brand campaigns, scalable brand IPs and integrated marketing ecosystems covering content, commerce, culture and experiences.
Commenting on the appointment, Kumar Awanish, Group COO, Cheil SWA, said, “The future of marketing lies in turning the convergence of AI, technology, media and creativity into real business advantage. At CheilX, we are building AI capabilities across the full marketing funnel, strengthening our technology stack and expanding our media expertise to stay ahead of this shift. Tania brings the experience, strategic perspective and adaptability needed to turn this ambition into client value. I welcome her to the Cheil SWA Group and look forward to working with her as we accelerate CheilX’s next phase of growth.”
Speaking about her new role, Tania Sinha said, “Brands are cultural platforms and growth engines. I’m thrilled to begin my journey at CheilX, bringing AI, Martech, CRM, Commerce and Experience together to go beyond traditional and social-first marketing. I look forward to partnering with our clients to help them scale, growing CheilX, and empowering our talented people to shape what’s next.”
CheilX operates as a technology-driven creative agency, bringing together brand strategy, creative, content, influencer marketing, e-commerce and experience design. Backed by data, technology and cultural insights, the agency is looking to expand its full-funnel capabilities, supported by its leadership teams across Delhi and Mumbai.
