Borosil Ltd. has launched its latest campaign, ‘Designed for a Better You’, with two films featuring its Klip-N-Store Glass Containers and Vita Rich Slow Juicer. The campaign uses everyday situations to highlight how product design can address common household challenges.
The Klip-N-Store film focuses on the familiar problem of an unorganised refrigerator and the difficulty of making the most of limited storage space. Through everyday situations, the film highlights how better organisation and space-efficient design can make food storage simpler.
Made from borosilicate glass, the Klip-N-Store Glass Containers feature clip-lock lids designed to keep food fresh and protected. Their stackable, space-saving design is aimed at helping consumers organise refrigerators more efficiently, while also supporting everyday use cases such as storing leftovers and meal preparation.
The second film for the Vita Rich Slow Juicer focuses on the variety of fruits and vegetables that can be used for juicing. It moves beyond familiar combinations to showcase the different possibilities offered by the product.
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The Vita Rich Slow Juicer uses 55 RPM slow juicing technology, designed to minimise heat build-up while extracting juice. It features a 1.5L wide-mouth feeder hopper for whole fruits and vegetables, along with hands-free operation. The juicer also comes with a 250W low-noise motor, up to 90 minutes of continuous operation and a reverse function to help clear pulp blockages.
Other features include a 1000 ml juice jug and pulp collector, overheat protection and a safety switch for the feeder hopper. The product is also designed for easy assembly and cleaning.
Barnali Shankar, VP – Marketing, Borosil Ltd., said, “Our latest campaign, ‘Designed for a Better You’, shows how much thoughtful design matters in making everyday life easier. It shows how a well-designed product fits quietly into daily routines and makes them a little smoother. The campaign conveys that every product we make starts with the people who use it, and is designed to make their everyday life easier.”
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Through the two films, Borosil positions product design as a way of addressing everyday consumer needs, from organising food storage to making home juicing more versatile.
