Acer is deepening its partnership with actor Akshay Kumar through a collaboration around its Acer Fashion luggage business. The association will extend beyond brand endorsement, with Kumar set to contribute perspectives and insights towards the current luggage portfolio and future product lines.
The collaboration follows Kumar’s experience with Acer Fashion’s luggage range. As a frequent traveller, Kumar said the products aligned with his requirements around practicality, durability, ease of use and design.
Under the expanded partnership, Kumar will be associated with Acer Fashion’s journey in the luggage category and contribute inputs based on his travel experience and understanding of consumer requirements.
Harish Kohli, President & Managing Director, Acer India Group, said, “Our association with Akshay has always been built around a strong alignment of values — performance, reliability, adaptability and the ability to continually evolve. With Acer Fashion luggage, we saw an opportunity to take that relationship much deeper. Akshay is someone who travels extensively and understands first-hand what a good travel product needs to deliver. His experience with the range and his belief in the product made this a natural progression for both of us. We see him not simply as the face of Acer Fashion luggage, but as a partner in how we build and shape this business going forward, including the evolution of future product lines.”
Kumar said the partnership was a natural progression after using the Acer Fashion luggage range.
Akshay Kumar said, “Travel is such a large part of my life that luggage is something I use constantly rather than occasionally. When I started using Acer Fashion luggage, what stood out for me was how naturally it combined practicality, durability and design. It worked well for the way I travel, and that made this association feel very organic. What excites me even more is that this is not just about representing a product; it is an opportunity to be part of the journey as Acer Fashion grows the category and thinks about what travellers will need next. I’m looking forward to contributing my own experiences and ideas as we take this forward together.”
The Acer Fashion luggage portfolio covers business travel, family holidays, short getaways and everyday mobility, combining contemporary design with functional features.
The development comes as Acer marks 50 years globally and 27 years in India. The company has expanded beyond personal computing into technology, home and lifestyle categories as part of its broader portfolio.
The Acer luggage range is available through Acer’s online store, Acer exclusive stores, Flipkart, Amazon and Myntra.
