Catch Salt & Spices, a brand under Dharampal Satyapal Group (DS Group), has launched a new TVC for its Sprinklers range.
Conceptualised and created by Dentsu Creative Webchutney, the campaign features brand ambassador Akshay Kumar, with a special cameo by Rajpal Yadav.
The ad film follows Kumar trying to impress a woman by bringing in chefs for different cuisines. Yadav pretends to be an Italian chef, a Delhi chaat chef and a fusion food chef. As he prepares each dish, Kumar secretly adds variants from the Catch Sprinklers range for an authentic touch.
Commenting on the TVC campaign, Arnab Ghatak Choudhury, General Manager, Marketing, Catch Salt & Spices, DS Group said, "By expanding the Catch Sprinkler range, DS Group is evolving its seasoning portfolio to align with the changing culinary tastes while meeting the rising consumer interest for convenience and high-quality formats that elevate routine meals. Through this TVC campaign, we are reinforcing Catch’s commitment to offering innovative taste solutions for every cuisine, every mood and every occasion ‘Kyunki Khana Sirf Khana Nahi Hota’.”
Kumar stated, “The Catch Sprinkler TVC campaign features a captivating storyline that brilliantly showcases the wide variety of the range and flavours. The storytelling is vivid and true to the authentic taste which comes through with a clarity that matches the actual experience of elevating everyday food moments, making them truly special.”
Sharing more about the creative process, Surjo Dutt, CEO & CCO, Dentsu Creative Webchutney said, “From a creative standpoint, the intent behind the new Catch Sprinklers film was to celebrate the versatility of taste and how food preferences today are deeply personal. Through a simple slice of life narrative, the film shows how the same dish can transform into an elevated flavour experiences with just a sprinkle. The evergreen chemistry between Akshay Kumar and Rajpal Yadav brings the idea alive with humour, relatability and effortless camaraderie, making the storytelling instantly engaging and resonant.”
The TVC will be aired on television and digital platforms, including social media and OTT.
