CLEAR Premium Water has launched a new campaign, titled ‘Pani Ho To Clear’, featuring brand ambassador Hrithik Roshan.
The campaign TVC takes on the duplicate bottled water market with humour and cultural nostalgia.
The film begins with people imitating Roshan’s iconic film characters. He then arrives on set with a message that emphasises authenticity.
Commenting on the campaign, Nayan Shah, Founder & CEO, CLEAR Premium Water said, “This campaign is not about winning against competition, it’s about standing up for the consumer. In a space where imitation can blur perception, our responsibility is to restore clarity, reinforce trust and remind people that when it comes to water, authenticity isn’t a choice; it’s a necessity.”
Sharing more about the association, Roshan said, "Over the last three years, I've been witness to CLEAR's commitment to quality. I admire their authenticity and drive to deliver safe drinking water to their consumers. I'm happy to be a part of their campaign that puts customer safety at the forefront.”
