Ferrero India Private Limited, part of the global Ferrero Group, has released a new television commercial for its Diwali campaign, ‘Add your Golden Touch’. The advertisement features brand ambassador Hrithik Roshan and focuses on Ferrero Rocher’s role in Diwali celebrations.
The film shows Roshan during a day of Diwali festivities, beginning in the morning as he arrives holding a box of Ferrero Rocher. The scenes progress to the evening, with the house decorated for the festival and a gathering of family and friends. The advert ends with Roshan encouraging viewers to “show how much you care with the golden touch of Ferrero Rocher”.
Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a season of warmth, light and togetherness. Over the years Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik Roshan beautifully captures how Ferrero Rocher can add a golden touch and make your loved ones feel special.”
As part of the campaign, Ferrero Rocher has introduced a consumer promotion. Each piece now includes a QR code that gives access to rewards including a limited-edition gold-plated champagne glasses set, Ferrero Rocher Pyramid packs containing 96 pieces, and five Gold Vouchers.
The campaign is being promoted through outdoor advertising in Mumbai and Delhi, with hoardings featuring Roshan, along with a digital campaign on YouTube and social media platforms.
The campaign continues Ferrero Rocher’s focus on gifting and seasonal promotions during Diwali.
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