Rado has unveiled its latest campaign, The Time Is Now, as part of its festive season initiative. The campaign, fronted by brand ambassadors Hrithik Roshan and Katrina Kaif, aims to highlight the importance of presence and considered gifting in the current fast-paced environment.
The campaign promotes the idea that watches are more than accessories—they are long-term possessions that carry personal meaning. Rado’s focus remains on its high-tech ceramic materials and consistent design approach, positioning its timepieces as items that retain relevance over time.
Hrithik Roshan is featured with the Captain Cook High-Tech Ceramic Chronograph, which includes a 43 mm matt black monobloc ceramic case and rose gold-coloured accents. It is equipped with an automatic calibre R801 movement, regulated in five positions for greater accuracy, and comes with a black ceramic bracelet secured by a titanium clasp.
“The Captain Cook is not just a watch; it’s a companion. Strong, versatile, and always composed,” says Hrithik Roshan.
Katrina Kaif appears with the Centrix Diamonds watch, which features 60 Top Wesselton diamonds on the bezel and 11 more on a brown mother-of-pearl dial. It is constructed from rose gold PVD-coated stainless steel and ceramic links and is powered by the calibre R763 automatic movement with an anti-magnetic Nivachron™ hairspring.
“The Centrix Diamonds isn’t just beautiful — it carries a quiet power. It’s refined and graceful. It is a truly luxurious work of art,” says Katrina Kaif.
Adrian Bosshard, CEO of Rado, says: “At Rado, we craft timepieces that become part of your story. This campaign is an invitation to celebrate life’s defining moments — with something as enduring as the memories they create.”
The Time Is Now encourages consumers to mark the present with gifts that hold long-term significance, aligning with Rado’s emphasis on permanence and meaningful design.
