Kalyan Jewellers, one of India's most trusted and iconic jewellery brands, has launched its latest campaign, "Kalyan Muhurat Bride: Celebrating Her," featuring global brand ambassador Katrina Kaif.
As the wedding season sweeps across the globe, the campaign honours each bride’s individuality at the “Kalyan Muhurat,” the auspicious time for wedding festivities. Just as each gem has a unique cut, Kalyan Jewellers aims to celebrate the essence of what makes every bride special. A wedding is an emotional journey, and the support of a close friend becomes invaluable during this time, acting as an advocate, emotional support, and confidant.
In this heartwarming campaign, Katrina Kaif plays the role of a supportive friend to a young bride on the cusp of her marital journey. With grace and affection, Katrina’s character gently guides the bride, celebrating her individuality while embracing the joy of the moment. Katrina’s protective gestures and subtle guidance underscore the notion that a wedding is also about embracing one's true self, not just fulfilling societal expectations.
The campaign shines a spotlight on Kalyan Jewellers' exquisite bridal collection, which blends traditional artistry with modern design elements. The collection features exclusive gold, uncut diamond, precious stones, and diamond jewellery from across India. Every piece is crafted to enhance the unique glow of the bride, making her special day even more memorable.
"Kalyan Muhurat" is the central theme of this campaign, emphasising the significance of each "Muhurat" and offering wedding collections tailored for every bride.
Speaking about the campaign, Katrina Kaif said, “I am delighted to be a part of this beautiful celebration of the bride and her special day. Weddings are about embracing one’s individuality, and Kalyan Jewellers has beautifully captured that essence through their campaign and stunning bridal jewellery collection."
The “Kalyan Muhurat Bride: Celebrating Her” campaign is live across multiple platforms, including television and social media. The bridal collection is available in all Kalyan Jewellers showrooms worldwide, allowing brides and their loved ones to discover jewellery that reflects their personal stories and shared memories.
This campaign comes as the wedding season in India is expected to generate Rs 6 lakh crore (around $72 billion) in business, according to the Confederation of All India Traders (CAIT). With nearly 48 lakh weddings expected to take place between November 2024 and February 2025, Kalyan Jewellers aims to capture the hearts of brides looking for jewellery that is both meaningful and beautiful.
For more details about the campaign and to explore the bridal collection, visit your nearest Kalyan Jewellers showroom or the official website.
