Bollywood megastars Salman Khan and Hrithik Roshan have teamed up for Mountain Dew®'s latest campaign, promoting the brand's bold philosophy of "Darr Ke Aage Jeet Hai"—victory lies beyond fear. The campaign marks the first time the two action icons appear together in a commercial, offering fans a thrilling glimpse of their on-screen camaraderie.
Mountain Dew®'s new TVC features the duo alongside a group of friends who are on a cable car journey through snow-capped mountains. When disaster strikes and the cables snap, sending the car tumbling towards a gorge, Salman and Hrithik display exceptional bravery and teamwork to avert the looming disaster. The film underlines the message that courage and camaraderie can help overcome any challenge life presents.
Salman Khan, speaking about the campaign, said, “I’m excited to join hands with Mountain Dew® as the face of the brand. The campaign’s message of embracing courage and facing fears resonates deeply with me. It’s about the power of camaraderie—having your friends by your side when things get tough and conquering challenges together. Darr Ke Aage Jeet Hai is a powerful philosophy, and I’m thrilled to bring it to life.”
Meanwhile, Hrithik Roshan, the long-standing brand ambassador, shared, “Mountain Dew has always stood for pushing limits and facing fears, which is something I truly connect with. This campaign is special because it highlights how courage isn’t just about going solo—it’s about the strength we find in each other. It’s a reminder that when we stand together, we can overcome any challenge. That’s what makes this campaign so powerful."
Akankshaa Dalal, Category Lead for Mountain Dew, PepsiCo India, commented on the collaboration, “Mountain Dew embodies fearlessness, and this campaign takes that to the next level by showcasing the power of camaraderie. Courage grows when challenges are faced together, and that’s something our audience truly connects with. Bringing Hrithik Roshan and Salman Khan together for the first time isn’t just about their individual grit—it’s about the exciting energy they create as a team. This campaign is all about pushing limits, embracing challenges, and proving that with the right support, no fear is too big to conquer.”
Director Ali Abbas Zafar added, "Directing the Mountain Dew campaign has been a power-packed experience. I absolutely loved directing Hrithik Roshan and Salman Khan, and working with the brand was equally exhilarating. With 'Darr Ke Aage Jeet Hai,' we are showcasing that courage grows when we face challenges together, proving that fear loses its hold when we unite. Every moment—whether collaborating with these stellar actors or with a brand that pushes boundaries—was deeply rewarding. I hope our film inspires you to embrace your own bold spirit."
Vikram Pandey, Creative Lead on the campaign and Co-Chief Creative Officer at Leo Burnett Agency, said, “Mountain Dew is known for its larger-than-life action spectacle and our latest film brings together not one but two of Bollywood’s biggest action icons Hrithik Roshan and Salman Khan doubling the thrill factor. Rooted in the brand’s iconic philosophy of Darr Ke Aage Jeet Hai, in this new film as Hrithik and Salman find themselves in a high-altitude, edge-of-the-cliff situation, fuelled by Mountain Dew, they turn fear into triumph, proving that fear stands no chance when you stand strong, together reminding audiences that when you have the right mindset—and the right partner—there’s no fear you can’t defeat.”
Mountain Dew® is encouraging consumers to embrace their fears, face challenges head-on, and overcome the odds this summer through the power of friendship and determination.
