Own Your Body (OYB), a nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has announced the appointment of actor and fitness icon Hrithik Roshan as its official brand ambassador.
With this association, OYB aims to strengthen its mission of making high-quality, natural, and science-backed wellness solutions accessible to consumers across India. The brand informed that Hrithik Roshan, known for his disciplined and balanced lifestyle, will play a pivotal role in representing the brand across campaigns and digital platforms. His strong appeal among new-age millennials and progressive professionals will help OYB expand its reach and inspire healthier, mindful living.
Hrithik Roshan was chosen as the face of Own Your Body because his lifestyle mirrors the brand’s philosophy of balance, discipline, and mindful wellness. His energy, discipline, and relatability across age groups make him the ideal figure to inspire consumers to take ownership of their health with safe, natural, and high-quality nutraceuticals.
Commenting on the partnership, Rama Krishna Reddy, Co-founder & CEO, Own Your Body, said: "Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency. At OYB, we are filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice for us; his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission. His presence will inspire millions to take ownership of their wellness journey."
Commenting on the association, Hrithik Roshan said: "Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body, a brand that keeps wellness simple and effective. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness."
OYB’s product portfolio includes stress relievers, energy boosters, and daily wellness supplements made with 100% natural, vegan, and organic ingredients, free from added sugar, gluten, or artificial fillers. Developed by leading AYUSH scientists and tested in NABL-accredited laboratories, the formulations meet the highest standards of safety and efficacy.
Available nationwide through leading marketplaces, quick commerce platforms, and its direct-to-consumer website, OYB now plans to launch digital-first campaigns with Hrithik Roshan while expanding into new wellness categories.
With Hrithik Roshan on board, Own Your Body is set to reshape how India embraces modern, natural nutrition wellness that is simple, transparent, and accessible for all.
