Lifestyle and gifting brand Chumbak has launched its festive campaign, ‘Your Kinda Gifts, for Your Kinda People’, encouraging consumers to move beyond conventional gifting choices towards presents that reflect the personalities and preferences of their loved ones.
Launched on 16 October 2026, the campaign addresses the tendency to opt for convenient, last-minute gifts, with a brand film highlighting the importance of choosing presents that feel personal and meaningful. The initiative will run through the festive and wedding seasons until December, alongside the launch of a new festive collection.
As part of the rollout, Chumbak will undertake a print campaign with The Times of India across seven cities: Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Kolkata and Chennai. The campaign will run for approximately four weeks, extending the brand’s festive messaging across key markets.
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Commenting on the campaign, Rishi Vasudev, CEO, Chumbak and Founder, G.O.A.T Brand Labs, said, “Gifting is an opportunity to show someone how well you know them and how much you care. Yet, we often fall back on predictable choices or take the easy route, without really thinking about what the other person would love. Through ‘Your Kinda Gifts, for Your Kinda People’, we want to encourage people to put more thought into gifting and choose something that genuinely resonates with the person receiving it. Because a thoughtful gift is a reflection on you.”
Chumbak will also introduce ‘Your Kinda Gifting Hours’ across its stores in India. The initiative will invite consumers to shop between 10:30 am and 2:30 pm, with rewards for every thoughtful gift they purchase.
The campaign will be supported by a week-long launch programme, collection drops and sustained communication across the festive period. Through the initiative, Chumbak aims to strengthen its positioning in the gifting category by encouraging consumers to choose presents that reflect individual tastes and relationships.
