Zoo Media has elevated Kartik Khanna and Rehan Dadachanji, founders of The Starter Labs, to Partners and Co-Founders of the network.
Khanna and Dadachanji built The Starter Labs into an agency with a team of around 100 people before Zoo Media partially acquired the company in 2022. Following the acquisition, the duo continued to lead the agency’s growth.
Commenting on the appointments, Suveer Bajaj and Pratik Gupta, Co-Founders of FoxyMoron and Zoo Media, said, “Kartik and Rehan have been integral to the Zoo Media journey over the past few years not only in scaling The Starter Labs, but also in contributing their entrepreneurial energy, operating expertise and client understanding across the wider network.”
Suveer added, “Their elevation to Partners reflects the trust they have earned and the leadership role they will play as Zoo Media continues to evolve. Their combined experience will be invaluable as we continue to build more connected, responsive and future-ready solutions across the network.”
Speaking about the network’s ambitions, Dadachanji said, “We want to make Zoo Media the country’s most sought-after network for Indian and global brands. We have the opportunity to build an Indian independent network that can compete at scale internationally, while retaining our entrepreneurial and specialist thinking. Over the last 10 years, our goals have been consistent – to drive business outcomes for the brands we work with.”
Khanna added, “The idea is to go beyond individual agencies and build a truly connected network, while staying more integrated, more effective and more relevant to how businesses are evolving”.
