Travel Fintech platform, Scapia unveils ‘Travel Unreasonably’ campaign, keeping Gen Zs as the target audience, with a proposition, ‘With Scapia, you’re already on your way’.
Conceptualised by Talented creative agency and produced by First December Films, the campaign mixes humour with social situations that they can resonate easily.
With seven digital-first films, the brand approaches in a fun way, promoting the products and offers to the audience. Three main ad films will get followed by shorter films that are built to support the series.
One film follows a couple who arrive at a party dressed as animals after misreading ‘Party animals, welcome!’ Another sees a young employee accidentally tell her boss ‘love you’ while ending a work call. In another, a man meeting his girlfriend’s family for the first time confidently mistakes their neighbour for her mother. Each awkward moment becomes a reason to get away.
Commenting on the launch, Karthik Rajesgwaram, Scapia, said, “For a generation that wants to travel more and see more of the world, travel shouldn’t always have to wait for the perfect time or reason. Scapia is built to help people keep moving towards their next trip, and ‘Travel Unreasonably’ brings that idea alive in a way that feels fun, relatable and distinctly Gen Z.”
Prashant Gopalakrishnan, Founding Partner, Talented, said, “While travel often requires planning, the desire to travel is spontaneous, even if they arrive with spectacularly awkward moments. ‘Travel Unreasonably’ is built on that simple truth: sometimes the best reason to escape is simply because of the ease to do so on a whim. Scapia’s card is outrageously rewarding and built for a generation that doesn’t wait to see the world.”
The campaign will roll out across digital and social media platforms, led by the main films.
