Digital payments platform, airpay unveiled a new festive film namely ‘Merchant’s Festive Check List’ with the campaign ‘Tyohaar Aapka. Zimmedari Humari’.
The ad campaign revolved on an often-unseen side of the festive season, with the people working behind the Fintech platform to help the merchants run the business smoothly.
The film is set against the familiar chaos of a busy shop during Diwali, following the shopkeeper remaining extremely busy of the festive rush, waiting to receive a payment done by the customer. Built with a touch of dry humour, the film and the campaign reflected a personal expression of airpay’s role in the payments’ ecosystem.
With almost 14 years of operation in the finance field, the ad film is designed to promote the Fintech platform, with the closing line ‘Asli human support’, reinforcing the company’s motto.
Commenting on the campaign, Kunal Jhunjhunwala, Founder, airpay, said, “With this film, we wanted to celebrate the people behind the festive rush and remind them that while they take care of their customers and their business, they can count on airpay to take care of their payments. That is what ‘Tyohaar Aapka. Zimmedari Humari’ means to us.”
The film got premiered on YouTube and got rolled out on Instagram. Other social media platforms as well as OTT are supposed to follow.
